Made "cloud computing" known for Swisscom IT Services
Swisscom IT Services has commissioned the Zurich agencies Notch Interactive and Prime Communications to develop an overall strategy to draw attention to its "cloud computing" offering via various channels.
Swisscom IT Services is a full-service IT provider for outsourcing, workplace and SAP services as well as for IT services in the financial industry. Cloud computing allows companies to obtain computing capacity, data storage and software applications dynamically via a network and adapt them to their current needs. Swisscom IT Services operates a server infrastructure required for cloud computing that is located entirely in Switzerland and is therefore subject exclusively to Swiss law.
The communication strategy developed focuses on the five main advantages of the company's cloud computing offering under the headings of "Security, Swissness, Pay-Per-Use, Dynamism and Availability". Based on this, Prime Communications developed five basic messages that were staged on the various channels. Notch Interactive conceived, designed and programmed a microsite with surprising 3D animations (morphing) as well as the online advertising media for the launch of the new cloud services. Prime Communications developed the subjects for the classic campaign.
To the site: Swisscom-cloud-computing.ch.
Responsible at Swisscom IT Services: Timur Tekyeli (Head of Marketing Services). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility). At Prime Communications: Markus Stadler (overall responsibility).
Read also the article from the Werbewoche print edition about Peter A. van der Touw, founder of Notch Interactive: The seeker of meaning.
