JvM/Limmat launches healthy strength training from Exersuisse
The Kieser Training Centers are now called Exersuisse. Jung von Matt/Limmat was commissioned to develop the new image and the launch campaign.
Since January 1, the 18 Kieser Training Centers in Switzerland have been operating under the new name Exersuisse and with a new image. With healthy strength training, Exersuisse focuses not on aesthetically motivated training but on preventive and regenerative training, with the emphasis on promoting back muscles.
Jung von Matt/Limmat developed the new name and the complete new CI in close cooperation with the management of Exersuisse. The launch will take place via a TV spot as well as accompanying measures such as banners, advertisements and posters. As in the training, the back is also the focus of the communication: three analog animated films were created in which Spiny, an animated backbone, searches for his lost muscles, completely exhausted. The bluesy music composed for the spots is intended to lend additional bizarreness to the figure of the untrained spine and its distress.
To the spot Spiny Gulli.mov
To the spot Spiny Lavabo.mov
To the spot Spiny Chest.mov
Responsible at Exersuisse: Sandra Thoma, MD (owner and member of the Executive Board), Roger Vock (member of the Executive Board). Responsible at Jung von Matt/Limmat: Lukas Frei (CD), Alexander Holtz, Samuel Wicki (Text), Bruce Roberts, Inken Rohweder (AD), Bruno Manser (Art Direction Digital), Adrian Merz (Graphics), Ilonka Galliard, Erasmo Palomba (FFF/Art Buying), Dominic Daeppen, Melanie Schneider (Consulting), Matthias Adolf, Dan Nessler, Nadin Runne (Consulting Digital), Heinz Wolf (Illustration), Thomas Renoldner (Animation), Andi Haller (Music).
