How not to be hindered
MLB turns disabled people into personalities in new Pro Infirmis campaign
MLB turns disabled people into personalities in the new Pro Infirmis campaignMore courageously than one would ever have expected from Pro Infirmis, it is standing up for the interests of disabled people in a new image campaign starting in mid-December. The media hype surrounding the appearance of the organization for the disabled, which will be launched in mid-December, seems pre-programmed. In the powerful photographs by fashion photographer Hannes Schmid, the physically and mentally disabled models pose in fashionable aesthetics and radiate a surprising amount of self-confidence, want to encourage other disabled people and give their fellow disabled people and their umbrella organization a bolder image.
The Erlenbach agency Metzger Lehner Briccola is responsible for the change of course in the communicative self-image of Pro Infirmis, which is giving the organization a makeover with six print subjects on around 3,500 billboards and in the popular press. The campaign no longer focuses on the pitying image, but on people as a whole.
The two CDs Alfredo Briccola and Marco Lehner let Schmid focus on the professional and personal wishes and dreams of the protagonists instead of their impairments. Even hot potatoes like the love between two Down syndrome people were not feared. For although eugenics and sterilization have been officially abolished in our country, it is still a long way from social acceptance.
The supernumerary chromosome, like disabilities in general, is also graphically captured in the new organizational logo with the i-dot in the wrong place. The self-confident visual staging is reinforced by the equally proud slogan "We don't let ourselves be handicapped". "Pity does not set in so at all, on the contrary", Alfredo Briccola is sure. Luca Aloisi
The Erlenbach agency Metzger Lehner Briccola is responsible for the change of course in the communicative self-image of Pro Infirmis, which is giving the organization a makeover with six print subjects on around 3,500 billboards and in the popular press. The campaign no longer focuses on the pitying image, but on people as a whole.
The two CDs Alfredo Briccola and Marco Lehner let Schmid focus on the professional and personal wishes and dreams of the protagonists instead of their impairments. Even hot potatoes like the love between two Down syndrome people were not feared. For although eugenics and sterilization have been officially abolished in our country, it is still a long way from social acceptance.
The supernumerary chromosome, like disabilities in general, is also graphically captured in the new organizational logo with the i-dot in the wrong place. The self-confident visual staging is reinforced by the equally proud slogan "We don't let ourselves be handicapped". "Pity does not set in so at all, on the contrary", Alfredo Briccola is sure. Luca Aloisi
