Shortlist: ASW goes to the Schlösschen
It is true that not all the flock was together for the planned start of the annual meeting of the Alliance of Swiss Advertising Agencies (ASW) and the kick-off had to be postponed by half an hour.
Admittedly, not all the flock was together for the planned start of the annual meeting of the Alliance of Swiss Advertising Agencies (ASW) and the kick-off had to be postponed by half an hour.Shortlist ASW goes to the Schlösschen
By Beat Fritsch
The route to the event was described somewhat awkwardly on the invitation, which was not only the undoing of the Landpartie-experienced WerbeWoche crew. In the end, however, the approximately 125 participants from ASW agencies and 30 guests found their way to the Schlossgasthof Böttstein and to the welcome aperitif in the picturesque garden.
The ASW has become a fresh and "lively" association again, with its new admissions of young agencies. The audience at the alliance's events has also become much younger. At the AGM, the average age of the members dropped from 50 to 40 years. Obviously, the new members have provided a real blood refreshment.
You'll find great names like Dynamite Advertising, Masciadri, Marketing Machine, Lucky Lack Advertising and Advision. No brittle name shells à la Young & Rubicam, Wirz or Seiler. At ASW, advertising is already lived in the choice of the agency name.
As always, the ASW Board around Stefan Hofmann, Diego Bally and Benno Frick also invited guests of honor. This year's guests included Jürg Engi from Sawi, Rudolf Waldburger from SDV, Peter Hartmeier from Schweizer Presse, Dr. Max U. Rapold, former president of Schweizer Presse, Jürg Zbinden, head of communications at the Swiss Trade Association, Fredy Schwab from SWA, Otto Meier and Sabina Cadalbert from Publimedia - Cadalbert is also on the board of the Idée advertising club - and Walter Merz from BSW. Ah yes, speaking of guests: Dear Beat Germann, why don't you turn off your cell phone at the next AGM?
Fine cabaret was offered by Mr. Felix Boehni-Irniger, although no one knew if that was his real name. Again and again he appeared under other names and functions in
Appearance. He was seen as a federal official, as an ASW candidate begging for admission, or as an emissary of TV director Schellenberg. As a Charles Clerc impression, he even interviewed the AGM participants in order to present a veritable video summary at the end, which would easily pass as an ASW show reel. Perhaps the ASW sponsor Publisuisse, which was represented by Carlo Steiner and Carmen Theiler, should be contacted in this regard.
Logically, the retiring Erik Sörensen had to endure many honors. Jean Monnin and Viktor Rosser gave a witty and lively eulogy. And of course Erik's wife, Rose Sörensen, was not forgotten. After all, she was considered the good soul of the ASW during her husband's term of office, without whom some things would probably not have run so smoothly. The Sörensens received theater club memberships including subscriptions and cultural trips for their joint use. The outgoing managing director in turn returned the favor to "his" ASW presidents Beat Fisler, Jean Monnin, Stefan Kaister and Diego Bally with exquisite wines from his cellar. And WerbeWoche is of course personally concerned that Sörensen does not lose touch with the marketing and communications industry. We appointed the retiring ASW managing director an honorary subscriber for life.
By the way, an ASW house rule states that the membership diploma is only handed over at general meetings or ASW galas. That's why Andy Mossner from Advision has been an ASW member since last December, but because he didn't attend the AGM, he can't hang the diploma on the wall of his agency in Zurich's Technopark yet.
Beat Fritsch expressed the thanks of WerbeWoche to the retiring ASW Managing Director Erik Sörensen for the good cooperation.
Who else in the advertising scene deserves praise is spotted at a wide variety of industry events. However, the editorial team decides who will definitely make it onto the coveted shortlist. Do you actually already have something to report? Then pick up the phone (01 296 97 98) or send an e-mail to info@werbewoche.ch. Event tips are available online at www.werbe woche.ch.
By Beat Fritsch
The route to the event was described somewhat awkwardly on the invitation, which was not only the undoing of the Landpartie-experienced WerbeWoche crew. In the end, however, the approximately 125 participants from ASW agencies and 30 guests found their way to the Schlossgasthof Böttstein and to the welcome aperitif in the picturesque garden.
The ASW has become a fresh and "lively" association again, with its new admissions of young agencies. The audience at the alliance's events has also become much younger. At the AGM, the average age of the members dropped from 50 to 40 years. Obviously, the new members have provided a real blood refreshment.
You'll find great names like Dynamite Advertising, Masciadri, Marketing Machine, Lucky Lack Advertising and Advision. No brittle name shells à la Young & Rubicam, Wirz or Seiler. At ASW, advertising is already lived in the choice of the agency name.
As always, the ASW Board around Stefan Hofmann, Diego Bally and Benno Frick also invited guests of honor. This year's guests included Jürg Engi from Sawi, Rudolf Waldburger from SDV, Peter Hartmeier from Schweizer Presse, Dr. Max U. Rapold, former president of Schweizer Presse, Jürg Zbinden, head of communications at the Swiss Trade Association, Fredy Schwab from SWA, Otto Meier and Sabina Cadalbert from Publimedia - Cadalbert is also on the board of the Idée advertising club - and Walter Merz from BSW. Ah yes, speaking of guests: Dear Beat Germann, why don't you turn off your cell phone at the next AGM?
Fine cabaret was offered by Mr. Felix Boehni-Irniger, although no one knew if that was his real name. Again and again he appeared under other names and functions in
Appearance. He was seen as a federal official, as an ASW candidate begging for admission, or as an emissary of TV director Schellenberg. As a Charles Clerc impression, he even interviewed the AGM participants in order to present a veritable video summary at the end, which would easily pass as an ASW show reel. Perhaps the ASW sponsor Publisuisse, which was represented by Carlo Steiner and Carmen Theiler, should be contacted in this regard.
Logically, the retiring Erik Sörensen had to endure many honors. Jean Monnin and Viktor Rosser gave a witty and lively eulogy. And of course Erik's wife, Rose Sörensen, was not forgotten. After all, she was considered the good soul of the ASW during her husband's term of office, without whom some things would probably not have run so smoothly. The Sörensens received theater club memberships including subscriptions and cultural trips for their joint use. The outgoing managing director in turn returned the favor to "his" ASW presidents Beat Fisler, Jean Monnin, Stefan Kaister and Diego Bally with exquisite wines from his cellar. And WerbeWoche is of course personally concerned that Sörensen does not lose touch with the marketing and communications industry. We appointed the retiring ASW managing director an honorary subscriber for life.
By the way, an ASW house rule states that the membership diploma is only handed over at general meetings or ASW galas. That's why Andy Mossner from Advision has been an ASW member since last December, but because he didn't attend the AGM, he can't hang the diploma on the wall of his agency in Zurich's Technopark yet.
Beat Fritsch expressed the thanks of WerbeWoche to the retiring ASW Managing Director Erik Sörensen for the good cooperation.
Who else in the advertising scene deserves praise is spotted at a wide variety of industry events. However, the editorial team decides who will definitely make it onto the coveted shortlist. Do you actually already have something to report? Then pick up the phone (01 296 97 98) or send an e-mail to info@werbewoche.ch. Event tips are available online at www.werbe woche.ch.
