Cannes 2000 - we are coming
Two Swiss at the Young Creatives Contest in Cannes
Two Swiss at the Young Creatives Contest in CannesBy Carole Koch Every year, the crème de la crème of the international advertising industry meet in Cannes. But with the Young Creatives Contest, the festival also offers a creative platform to talented no-names from all over the world.
Young, creative and English-speaking they have to be, the up-and-coming advertisers representing Switzerland at the Young Creatives Contest in Cannes, France. But that's not all: to separate the wheat from the chaff, the ADC/BSW creative school and WerbeWoche held a joint competition. The task was for teams of two, each consisting of a junior copywriter and an AD, to design and create an apt advertisement for the creative school.
Not a summer camp, but hard work
"Of the 14 entries received, we have now selected the five best," says Walter Merz, Managing Director of BSW. So in June, ten young Swiss talents will be able to pack their bags for the French Riviera and get a whiff of the big, wide world of advertising at the festival. "Our group will get to know the festival atmosphere there, see great work and make contacts," Merz adds.
Only every other year are the participants of the program sought through a creative competition. Otherwise, the entire class of the creative school can fly to the Côte d'Azur for three days free of charge. The whole thing is paid for by the sponsors Cinecom & Media AG, Publimedia, SAir Group, WerbeWoche and the creative school.
It's not a vacation camp but hard work that awaits the best Swiss duo in Cannes - namely AD Grischa B. Rubinick, JWT + Hostettler + Fabrikant, and copywriter Marc Rinderknecht from the Zurich agency Netvertising. While their fellow contestants at the festival will be able to enjoy the visual appeal of the submitted advertising films, ads and posters, they will be competing against international rivals at the Young Creatives Contest. This is no easy task, as around 30 delegations are now taking part in the competition. So far, no Swiss team has made it onto the podium - the first prize was taken home by Portugal in the last two years.
The ten newcomers had to fight hard for their ticket to Cannes, as the works were put through their paces by a six-member ADC jury. Their criteria: "An apt idea that is visualized as appropriately as possible," is how Hans Tanner, member of the ADC board, defines the requirement.
Although there was some discussion when it came to choosing a winner from the entries, the best ad was ultimately unanimous. "A beautiful idea that was implemented in a very classic way," commented the juror Barbara Strahm, AD at Wirz Werbeberatung, on the winning subject by Rubinick and Rinderknecht.
The jury also liked the ad that features advertising celebrities fishing for talent. "Here, however, we lacked the specifying headline," complains André Benker, the creative director, who is self-employed.
Equal good to equal bad ideas
On the whole, the works of the young advertisers did not cause any huge storms of enthusiasm among the jury: "The ideas are always about as bad to as good," says Benker. For Barbara Strahm, too, there was "nothing really outstanding among the submitted works. Nevertheless, all three jury members interviewed are confident about the winning team and their participation in the Young Creatives Contest in Cannes. However, none of them wants to get involved in more precise predictions.
The Young Creatives program will feature:
Young, creative and English-speaking they have to be, the up-and-coming advertisers representing Switzerland at the Young Creatives Contest in Cannes, France. But that's not all: to separate the wheat from the chaff, the ADC/BSW creative school and WerbeWoche held a joint competition. The task was for teams of two, each consisting of a junior copywriter and an AD, to design and create an apt advertisement for the creative school.
Not a summer camp, but hard work
"Of the 14 entries received, we have now selected the five best," says Walter Merz, Managing Director of BSW. So in June, ten young Swiss talents will be able to pack their bags for the French Riviera and get a whiff of the big, wide world of advertising at the festival. "Our group will get to know the festival atmosphere there, see great work and make contacts," Merz adds.
Only every other year are the participants of the program sought through a creative competition. Otherwise, the entire class of the creative school can fly to the Côte d'Azur for three days free of charge. The whole thing is paid for by the sponsors Cinecom & Media AG, Publimedia, SAir Group, WerbeWoche and the creative school.
It's not a vacation camp but hard work that awaits the best Swiss duo in Cannes - namely AD Grischa B. Rubinick, JWT + Hostettler + Fabrikant, and copywriter Marc Rinderknecht from the Zurich agency Netvertising. While their fellow contestants at the festival will be able to enjoy the visual appeal of the submitted advertising films, ads and posters, they will be competing against international rivals at the Young Creatives Contest. This is no easy task, as around 30 delegations are now taking part in the competition. So far, no Swiss team has made it onto the podium - the first prize was taken home by Portugal in the last two years.
The ten newcomers had to fight hard for their ticket to Cannes, as the works were put through their paces by a six-member ADC jury. Their criteria: "An apt idea that is visualized as appropriately as possible," is how Hans Tanner, member of the ADC board, defines the requirement.
Although there was some discussion when it came to choosing a winner from the entries, the best ad was ultimately unanimous. "A beautiful idea that was implemented in a very classic way," commented the juror Barbara Strahm, AD at Wirz Werbeberatung, on the winning subject by Rubinick and Rinderknecht.
The jury also liked the ad that features advertising celebrities fishing for talent. "Here, however, we lacked the specifying headline," complains André Benker, the creative director, who is self-employed.
Equal good to equal bad ideas
On the whole, the works of the young advertisers did not cause any huge storms of enthusiasm among the jury: "The ideas are always about as bad to as good," says Benker. For Barbara Strahm, too, there was "nothing really outstanding among the submitted works. Nevertheless, all three jury members interviewed are confident about the winning team and their participation in the Young Creatives Contest in Cannes. However, none of them wants to get involved in more precise predictions.
The Young Creatives program will feature:
Grischa B. Rubinick (JWT + Hostettler + Fabrikant, Zurich)
Marc Rinderknecht (Netvertising, Zurich)
Denise Moll (Lesch + Frei, Zurich) Lukas Schmid (Lowe|GGK, Zurich)
Sebastian Hugelshofer (Bosch & Butz, Zollikon) Stefan Vetsch (Bosch & Butz, Zollikon)
Philippe Schwaar (FCB Leutenegger Krüll, Zurich) Antonio Lopez (FCB Leutenegger Krüll, Zurich)
Jürg Ernst (Lowe|GGK, Zurich) Marc Koller (Lowe|GGK, Zurich)
