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IAB Switzerland

Advertising market

Ad fraud is up according to Digital Ad Trust Report

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m&k go!

"Dex Live 2021": 200 digital marketing professionals on site and 160 participating via streaming

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Advertising

IAB with losses in the 2020 financial year

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Digital

IAB, LSA and SWA establish "Digital Ad Trust Switzerland

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Digital

Initiative ComImpact: The communications industry needs more tech competence

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Awards

Lidl Switzerland and Ads&Figures receive Digital Marketing Award

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Media

Transparency Initiative: Overall Visibility Slightly Lower, Ad Fraud Slightly Higher

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Agencies

Dept receives double quality certificate from IAB

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m&k go!

IAB Switzerland postpones DEX until autumn 2021

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Advertising

Brand safety remains a constant challenge

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The latest "Off the Record" podcasts

  • #22: Tarkan Özküp, AZ Concept
  • #21: Off The Record with Michael Volkart, Dept.

Most read this week

  • Publicis and Ewz make Zurich a solar city
  • "Weltwoche Daily" now also appears as a podcast
  • Polestar: Brand with a future
  • Radio Central makes two doctors swing commentators
  • Not quite saddle cowboys advertise for Galaxus

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