m&k Ausgabe 9/2015 - Werbewoche m&k

Receive the German-language trade magazine "m&k" in the m&k issue 9/2015 as a PDF download with the following table of contents:

MARKETING TITLE STORY "Even free newspapers need to have a presence on the web" Regional and local free newspapers are also feeling the pressure of the print market. In this article, they reveal their success elements and strategies. MARKET RESEARCH Making feelings measurable for marketing communication MARKETING RESEARCH Surveys should be comprehensible for customers Susan Shaw, President of the VSMS Association, talks in an interview about the future of the Swiss market and of solar research. MK OPINION What are the benefits of neuromarketing? MK surveyed nearly 500 people on the advantages and disadvantages. ASSOCIATION CONTRIBUTIONS Swiss Advertising Client Association Swiss Franchise Association Swiss Marketing

COMMUNICATION

EXTERNAL ADVERTISEMENT New study on DOOH PRODUCT INOFRMATION Omni-channel: "The need for action is recognized". SPONSORING & COMPLIANCE In the gray area lie the dangers AWARD-CC Two strong winners with different goals ASSOCIATION CONTRIBUTIONS Sponsoring Switzerland Swiss advertising Callnet.ch

MEDIA

SWISS MEDIA "Print is not dead" Schweizer Illustrierte appears in a new design. What has changed and why. TV ADVERTISING MARKET New TV channels and tools heat up business Today, TV is ahead in the advertising rankings, and it's still moving forward, experts say. TV HIGHLIGHTS Saloppy casting shows and series remain dominant Private stations are moving up. What they're doing in the battle for ratings and what else is on TV. MEDIA RESEARCH Clustering Switzerland - who, what, how, when? The WEMF hosted the 19th Media Research Day. The focus was on advertising-relevant consumption types.

DIGITAL

DIGITAL MARKET RESEARCH A new era of digital campaign management How online campaigns can be improved thanks to data from market researchers. WEBANALYTICS There is still a lot of catching up to do in web analytics A lot of data can be generated through online marketing measures. But this also brings with it many challenges.

CAREER

MARKETING New EMF Certificate Exam In August, the first EMK certificate exam was held as an alternative to the MarKom. The training providers are also upgrading their programs in other ways.