Receive the German-language trade magazine "werbewoche" in m&k issue 8/2011 as a PDF download with the following table of contents:
MARKETING
MAIN STORY
There is still a lot of potential in physical mailings In marketing for all the senses, the "inner" value of the letter comes into its own anew.
PREVIEW
SuisseEMEX'11 offers highlights in congress and marketing worlds The 5th edition of EMEX'11 is characterized by (r)evolution.
EVENT
Power shift through social media in Switzerland
EFFICIENCY
Achieve more measurable effects with resources
ASSOCIATION CONTRIBUTIONS
SMC Swiss Marketing
ONLINE
SEARCH ENGINE MARKETING
"Organic Ranking brings up to 30 percent store turnover The importance of professional online marketing is becoming increasingly important.
SURVEY
Battle for top positions on the net
ONLINE MARKETING
Google AdWords 2011: a multichannel challenge
COMMUNICATION
TEXT SERVICES
"Companies find our idea good and sympathetic". The etextera agency was founded in 2010. MK spoke with Ruth Hardegger-Wickli.
STATE OF THE ART
Be remembered longer by the customer for sure Successful safety campaign by Basler Versicherungen.
LIVE COMMUNICATION
Congress and seminar providers present emotionality
ASSOCIATION CONTRIBUTIONS
PromoswissSwiss Direct Marketing Association
MEDIA
RADIO
"Stations are interchangeable, only strong brands survive Energy has long been more than just a radio station. Managing director Dani Büchi has advertising etc. produced under the label.
RADIO MARKETING
Fast, inexpensive and particularly credible
FREE MEDIA
Free Newspapers Successfully Hold Their Own in the Print Market
SUPER-WG EASTERN SWITZERLAND
"In rural areas, you have to act and be more digital" Eastern Switzerland is an economic area with a "special case".
ASSOCIATION CONTRIBUTIONS
Swiss Advertising Client Association
EDUCATION
LEAD
Those who do not motivate employees cannot lead In a competitive environment, isolated expertise is by no means enough to succeed. Good managers must be able to lead employees to top performance.
FURTHER TRAINING
SuisseEMEX also distinguishes itself as an educational institution There is a rich program with speakers from business and universities.
CHANGE MANAGEMENT
Successful leadership runs through change processes Why do change management projects often go wrong? What are the reasons for failure?
ASSOCIATION CONTRIBUTIONS
Swiss advertising
FOCUS
Swiss Contact Day "Call centers live by talking"Unique Selling Proposition as customer service
