m&k issue 5/2022

Receive the German-language trade magazine "m&k" in issue 5/2022 as a PDF download with the following table of contents:


  • The "World Enlightener" Crisis talk with Moíses Naím, one of the leading intellectuals of our time.
  • Sustainability as a maxim: How the Polestar brand is positioning itself - and wants to become climate-neutral.
  • Half pulled, half dropped Push or pull marketing as the key to success? We are looking for answers.
  • Digital ethics as a strategy: Ethically controversial projects are also part of everyday life in Switzerland. This must change.
  • Performance marketing: These pitfalls lurk when investing in the trend discipline.
  • Excellent sponsoring: A brief portrait of the winners of the Sponsoring Excellence Award.


  • On a delicate mission: Agon, the "communications law firm," takes action when the going gets tough.
  • Does regulation kill innovation? If we regulate AI out of prudence, are we blocking pathways to newness?
  • There's life in the old dog yet... ... says the popular saying. But does that also apply to the print industry?


  • Why are we doing this to ourselves? Pitches are the industry standard. But it is questionable whether this is in keeping with the times.
  • "Switzerland, stand by us!" Our illustrator lives in Ukraine - and sends Switzerland an open letter.
  • A new tune: Accenture Interactive becomes "Accenture Song". What's behind this rebranding?
  • In the web of art: An exclusive portrait of Art Deal founder Sarah Schlagenhauf.
  • Gifts that make people happy Promotional items are often considered old-fashioned. Wrongly so, says our author.


  • And yet it moves! Screenforce Day 2022: TV is a more popular and flexible medium than we thought.
  • Reach: Winners and Losers; The MACH-Basic study brings new insights into the Swiss media market.


  • Together to the goal: How coaching is changing and expanding the continuing education scene.
  • Resilience against the storm Publicis Group CEO Alexander Haldemann on proactive resilience in times of crisis.
  • Expertise on the Metaverse: The metaverse is coming - but how to get started? New training courses provide assistance.


  • Association contributions: News from the control centers of our partner associations.
Category: Single issues

CHF 14.50