Receive the German-language trade magazine "werbewoche" in m&k issue 4/2014 as a PDF download with the following table of contents:
SPECIAL EFFIE
SWISS EFFIE
"Most important award ceremony" The Swiss EFFIE 2014 Award ceremony will take place at the beginning of May. The host sponsor is Publisuisse. Martin Schneider, the CEO, explains Publisuisse's role in the award ceremony in an interview.
TITLE STORY
Advertising that really works Only successful campaigns are nominated for the EFFIE Award. MK took a closer look at eight concepts and asked the advertisers why they were successful.
EFFIE AWARD
Campaign overview 45 campaigns have been nominated for the EFFIE awards. Eight have already been presented, the rest follow from page
ASSOCIATION CONTRIBUTIONS
Swiss Franchise AssociationSwiss MarketingSwiss advertisingSwiss Dialog Marketing Association
DIGITAL
INTERVIEW
"Customer gains power" Thanks to increasing digitization, sales channels are coming more and more into focus. Thomas Lang, CEO of Carpathia Consulting GmbH, in an interview.
E-COMMERCE PAYMENT
New phase for mobile payment Mobile contactless payment has officially arrived at the checkout. Various Swiss providers talk about the advantages and disadvantages.
E-LOGISTICS
Optimized logistics for a top online shopping experience
CASHLESS PAYMENT
A bracelet as a wallet
WEBSHOPS
How online store users make their purchasing decisions
MEDIA
MEDIA & CARS
Many players in the automotive market There is a wide range of automotive magazines in Switzerland. Predominantly reaching male target groups
PROGRAM MEDIA
"We see a positive future for program guides". Jörg Tobuschat of Axel Springer Schweiz talks about the four program guides.
EXTERNAL ADVERTISING
"Thanks to QR codes and NFC, paper becomes digital and interactive". Clear Channel equips 75000 billboards worldwide with NFC and QR code technology.
SWA/ASA
EDUCATION
EDUCATION PROFILES
The type of technical college student Swiss universities of applied sciences recruit professionals from the marketing and communications industry. MK presents fictitious persona profiles from courses at the Lucerne University of Applied Sciences and Arts, FHS St.Gallen, Bern University of Applied Sciences, HTW Chur, ZHAW, HWZ and FHNW, who are interested in continuing education programs. In addition, a profile of a real graduate is included.
E-COMMERCE
Back to the trade! Why channel excellence is not enough Consumers not only want retailers to be omnipresent on various channels, they also want smart networking of analog and digital touchpoints. ZHAW lecturer for e- and social commerce Malte Polzin in an interview.
