Receive the German-language trade magazine "werbewoche" in m&k issue 4/2013 as a PDF download with the following table of contents:
MARKETING
TITLE STORY
Creative masterpiece - reduced to the essentials The genie from Appenzell is still the same. The story of the company's 111th anniversary.
RETAIL MARKETING
The most important trend in retail is convergence
CONSUMER PROMOTION
"The positive experience of a product is crucial"
INTERIOR DESIGN
What can be grasped at a glance sells better
ASSOCIATION CONTRIBUTIONS
Swiss Franchise AssociationSwiss Marketing
ONLINE
E-MAIL MARKETING
Great potential for greater efficiency and effectiveness
NEWSLETTER
Three motifs that keep the newsletter reader on the edge of his seat
E-COMMERCE
How can smaller web stores hold their own against giants?
WEB-TV
Unimagined possibilities
COMMUNICATION
STATE OF THE ART
The eBook Corner of Orell Füssli Buchhandlung AG
MOVING PICTURE AT THE POS
To attract customers, videos are used more often
POS COMMUNICATION
Trend at the point of sale with a personalized approach
CREATIVE ADVERTISING MEDIA
What makes tote bags the ideal promotional product?
POINT OF SALE
Promotion at POS
ASSOCIATION CONTRIBUTIONS
Swiss advertisingSwiss Dialog Marketing Association
MEDIA
WORLD WEEK
"What's important to me is long-term credibility". Weltwoche turns 80: Interview with editor-in-chief and publisher Roger Köppel.
MA LEADER 2013
20 Minutes gains in importance The latest MA Leader 2013 shows the reading behavior of executives
MEMBERSHIP MEDIA
Member press transports the values of a brand How have member media positioned themselves and what is their strategy?
ASSOCIATION CONTRIBUTIONS
Swiss Advertising Client Association
EDUCATION
SALE
Savvy sales professionals are a life insurance policy Markets are becoming more dynamic, successful customer approaches are becoming more specific. Sales professionals without further training are quickly overwhelmed. Offers are already spreading.
SALES INTERVIEW
"Customers are not 'loyudoof'" Interview with Roland Gerber, Head of School, MBSZ, about today's top salespeople and what makes them tick.
EDUCATION AND TRAINING
Professional Master instead of Higher Professional Examination with Federal Diploma On the one hand, the dual education system is praised, but on the other hand, the titles of the degrees are not internationally comprehensible enough.
HEADLINES
Portrait Meeting Points Hotel of the month Source of supply index Scene
