Receive the German-language trade magazine "m&k" in the m&K issue 3/2020 as a PDF download with the following table of contents:
MARKETING
JOHN CHARLES INTERVIEW
The Head of Sales at Swiss Post
Swiss Post talks about the secret of successful selling.
NEW SALES CHANNELS
How digital channels and smart workplaces are changing selling.
DATA-DRIVEN MARKETING
Benjamin Herz from Jung von Matt/impact explains,
how campaign success becomes measurable.
DIGITAL
SALES AUTOMATION
How modern tools can help you focus on product benefits.
SOCIAL SELLING
What makes social media successful in B2B marketing.
ARTIFICIAL INTELLIGENCE
What we can learn from China about AI in marketing,
trade and consumer behavior.
COMMUNICATION
CONTENT MARKETING
Content marketing is one of the most efficient marketing tools. But more and more
content correlates with less and less attention from users. Five theses
from practice show ways that really promise success.
MARK(DING)
Michael Mätzener talks about how the promotional products industry is dealing with the hype surrounding sustainability.
MEDIA
THE FUTURE OF THE MEDIA
Media zampano Kurt Zimmermann talks about the development of the industry.
DIGITAL ALLIANCE
Interim assessment of the login dictates of the major Swiss media groups.
BLICK AM ABEND
The slow decline of Ringier's "Blick am Abend".
CAREER
FURTHER EDUCATION
Will salespeople become data managers in the future?
TRAINING PROVIDERS
Why the level in the sales scene is sinking in Hansruedi Knöpfli's view.
ASSOCIATION CONTRIBUTIONS
Swiss Marketing
Swiss Association of Advertisers
Swiss Franchise Association
Swiss Dialog Marketing Association
HEADLINES
Opinion
Portrait
Sandro Langenegger, Customer Advisor and Deputy Sales Manager Liechtensteinische Kraftwerke.
Column
Meetingpoints
Source of supply index
