"Cannes does not live badly from it"
Thomas Bolliger, Creative Director von Ogilvy & Mather, stellt sich unseren «13 Fragen». Er verrät unter anderem, welche Rolle Awards in seinen Augen spielen und was ihn zu einem guten Werber macht.
1. what would you work for free for a week?
What costs nothing is worth nothing.
2. where and how have you ever bluffed in your life?
Last weekend at the Skull & Roses game.
3. what advertising should be banned?
Spam.
4. what do you see as the biggest challenge for advertising at the moment?
Turning ideas into money.
5. Do you fall for advertising? When?
A few times every day.
6. what are you sorry for?
When price pressure flattens quality.
7. what is impossible for you to do without?
Here's to the sequel to "Games of Thrones."
8. what do you never want to have to hear about yourself?
He is an arrogant asshole.
9. name a campaign that has recently caught your eye in a positive way - but did not originate with you.
The film "Superhero" by the colleagues from Bangkok for Thai Life Insurance.
10. what role do awards play in the advertising industry?
A big role. Cannes does not live badly from it.
11. what qualities make you a good advertiser?
My fighter nature.
12. the best testimonial ever?
Tom Dickson with the question: Will It Blend?
13. when you have an idea, how do you know it is good?
When everyone likes to be a part of it.
Thomas Bolliger is Creative Director of Ogilvy & Mather. The Ogilvy Group Switzerland serves a wide variety of local, national and international clients and will also help you to succeed with strategic, planning and creative thinking.
The "13 Questions" appear both online and in the print edition of Werbewoche.
Implementation 13 Questions: Thomas Häusermann
