Hallenstadion Zurich APG|SGA and extend partnership
The Hallenstadion Zurich has extended its cooperation with the outdoor marketer APG|SGA on a long-term basis. The space offering with analog and digital formats is being continuously developed. In the future, complete digitization is planned.
The Hallenstadion Zurich hosts concerts, shows and spectacles. "We are pleased to continue working with APG|SGA and to create new synergies for unique advertising presences," says Philipp Musshafen, CEO of Hallenstadion Zurich.
In the coming months, the multifunctional event areas will be completely digitized in stages. The plan is to provide advertisers with over 100 event e-boards from summer 2023. The locations are to be strategically distributed at various levels and in future will accompany the target groups with an affinity for consumption with moving images throughout their visit to the event.
