Blue Cinema and Weischer.Cinema Switzerland extend partnership

The partnership between Blue Cinema and Weischer.Cinema Switzerland is entering the next round: the cinema advertising marketer and its cinema partner of the first hour are extending the partnership agreement for a longer period.

(Image: zVg.)

The 83 screens in the 12 Blue Cinema cinemas in German-speaking Switzerland and the broadcasting of advertising messages on the DOOH cinema screens in the cinema foyer will continue to be marketed by Weischer.Cinema Switzerland.

"We have been a well-established team with our advertising partner Weischer.Cinema Switzerland since 2012. We both firmly believe in the magic of cinema and are committed to taking the movie-going experience to a new level," says Ophélie Doebler, Chief Officer at Blue Cinema, on the extension of the partnership.

"The contract extension has a special significance, because Blue Cinema made the very first contract possible for Weischer.Cinema Switzerland and thus made a significant contribution to gaining a foothold in Switzerland," adds Christof Kaufmann, CEO of Weischer.Cinema Switzerland.

Weischer.Cinema Switzerland has thus secured all major cinema partnerships for the next contract cycle.

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