Neo Advertising to market Transport Public Genevois offer from 2023 onwards
From January 1, 2023, Neo Advertising will exclusively market the entire advertising offering of Transport public genevois TPG, with the exception of digital screens, for the next four years. The company replaces TP Pub and becomes the new point of contact for all customers, agencies and intermediaries in the Swiss and international advertising market.
TPG owns a fleet of 458 streetcars and buses and transports 600,000 passengers a day in the greater Geneva area and neighboring France. With the variety of advertising formats - including the full brandings (see picture) - and the fine-meshed coverage of the greater Geneva area with a very strong presence in Geneva's city center, this offer is a perfect complement to Neo Advertising's existing OOH inventory, the company writes in a statement.
"For our growth strategy, the future partnership with TPG is an important step," Florian Maas, COO of Neo Advertising, is quoted as saying in the release. "Geneva is our home market, where we are already present in numerous OOH segments with all formats. Thanks to this new win, we can offer true 360-degree strategies by accompanying mobile audiences throughout their customer journey, be it on their travels and in their daily locations. In this way, we multiply the contact points to ultimately place the right advertising message in the right place at the right time."
The TPG offer will be bookable after the end of the objection period - probably from November 20, 2022.
