Increase the visibility rate on desktop and mobile
Through targeted optimization, especially of the desktop format Rectangle at several large publishers, the visibility here alone increased from 53.6% to 62.5%. Overall across all formats, visibility increased by two percentage points from 62.8% to 64.8%.
Ad fraud rate (SIVT) remains encouragingly low
According to Digital Ad Trust, the ad fraud rate did not change significantly in the second quarter and remains at a low level in the second measurement in 2021. The gap between mobile and desktop widened slightly at the expense of the latter. The measurement systems now show 0.21% for mobile and 0.82% for desktop.
Low values for fire safety
The brand safety values newly surveyed by IAS remained unchanged at a very low level in the second quarter.