Fashion Factory starts under the direction of Sabine Hanselmann-Diethelm
Bolero's editorial team is moving to the Ringier Pressehaus in Zurich next week. In future, the two monthly titles SI Style and Bolero as well as Bolero Men will be produced in the new Fashion Factory. The editor-in-chief of all titles is Sabina Hanselmann-Diethelm.
The Bolero brand, which has existed for 25 years, is to be strengthened, according to the statement. Bolero and Bolero Men will therefore become new national titles, replacing Edelweiss and L'Hebdo Men in French-speaking Switzerland (Werbewoche.ch reported). Under the leadership of Alexandre Lanz, the former editor-in-chief of the monthly women's magazine Edelweiss, a team of four journalists in Lausanne is ensuring that French-speaking Switzerland will continue to be prominently represented in the new, national titles Bolero and Bolero Men. The independent monthly title SI Style will remain a magazine for the German-speaking Swiss readership. The Fashion Factory is now also working for Schweizer Illustrierte, producing four pages a week on fashion, beauty, stars and lifestyle for the magazine section from August 21.
Sabina Hanselmann-Diethelm, Editor-in-Chief of SI Style, will be responsible for all Fashion Factory magazines in the future. Sithara Atasoy, previously Editor-in-Chief of Bolero, will remain with the magazine as Senior Editor with her own section. Marianne Eschbach, Deputy Editor-in-Chief of Bolero, has decided to leave the magazine. In total, around 40 employees will work for Fashion Factory.
Bolero is being revised in terms of concept and content at the same time as the reorganization. The first issue in the new look will appear on August 12. The first Bolero in French-speaking Switzerland appears on August 26. The first Bolero Men - also in the new look - appears on September 2, in French-speaking Switzerland on September 9.
On the subject: Ringier bundles women's magazines
