Leutschenbach kept in top shape even without the World Cup
Television Although SF DRS decided not to broadcast the World Cup live in 2002, all DRS TVs together achieved a record market share of 44.1 percent.
Television Although SF DRS refrained from broadcasting the World Cup live in 2002, all DRS TVs together achieved a record market share of 44.1 percent.Last year, SF DRS and the Swiss private TVs gained market share in both primetime and all-day viewing, while the foreign ones did so only partially. In primetime, SF 1, SF 2 and SF info together achieved a new record market share of 44.1 percent, up 2.8 percent from 2001. The biggest gains were made by SF 2, which reported a primetime market share of 8.4 percent (+2.3 percent). The reasons given for the gains were the intense sports year, with the Winter Olympics in Salt Lake City, FC Basel's success in the Champions League, and the redistribution of market share from the stations TV 3 and Tele 24 that had been absorbed.
Press TV (PTV), whose programs are broadcast on SF 2, may also have helped push up SF 2's market share at times. Programs like "Al dente," "Gesundheit/Sprechstunde" and "Konsum.tv" were all well above the SF 2 average, while others like "Café Bâle," "NZZ Format" and "MotorShow" were below it.
RTL ahead of ARD and Pro 7The Swiss private stations also achieved a brilliant result, rising from 1.6 percent to 4.2 percent on the prime time evening. The gains and losses of the individual foreign stations were all within the confidence range, but overall their market share fell by 5.4 percent to 51.1 percent. The most-watched channels were RTL (7.1 percent), ARD (5.9 percent), Pro7 (4.8 percent). In fourth place is Sat 1, with 4.6 percent.
In the all-day comparison, SF DRS improved by 2.2 to 35.3 percent, again thanks to SF 2, which posted an 8.1 percent (+1.7 percent) market share. Swiss private stations gained 2.4 percentage points to 4.1 percent, while foreign stations saw changes similar to those in primetime. The exception was Sat 1, which gained 1.3 percent to 6.4 percent for the full day, and took second place, just behind RTL (7.9 percent). The reason: live coverage of the World Cup.
SF DRS's good performance is a personal satisfaction for TV Director Peter Schellenberg, who is stepping down at the end of the year, all the more so because SRG decided not to broadcast the World Cup live for cost reasons. What SF DRS missed out on as a result can be read to some extent from Sat 1's figures. Schellenberg himself laconically described SF DRS's results as "typical figures for a station that suffers from an innovation backlog.
SF 2 is doing "splendidly," the director said, and the station is already refinancing itself to 90 percent. But SF DRS, like other media, has to make savings. The budget has been cut by 43 million francs, and 45 full-time positions have been eliminated. This was the only way to achieve a balanced account for 2003, it was said.
In addition to the SF-DRS stations, the private stations - the heirs to TV 3 and Tele 24 - also made gains in the TV market.
Retires with a record market share for the three SF-DRS stations: SF-DRS Director Peter Schellenberg.
Markus Knöpfli
Press TV (PTV), whose programs are broadcast on SF 2, may also have helped push up SF 2's market share at times. Programs like "Al dente," "Gesundheit/Sprechstunde" and "Konsum.tv" were all well above the SF 2 average, while others like "Café Bâle," "NZZ Format" and "MotorShow" were below it.
RTL ahead of ARD and Pro 7The Swiss private stations also achieved a brilliant result, rising from 1.6 percent to 4.2 percent on the prime time evening. The gains and losses of the individual foreign stations were all within the confidence range, but overall their market share fell by 5.4 percent to 51.1 percent. The most-watched channels were RTL (7.1 percent), ARD (5.9 percent), Pro7 (4.8 percent). In fourth place is Sat 1, with 4.6 percent.
In the all-day comparison, SF DRS improved by 2.2 to 35.3 percent, again thanks to SF 2, which posted an 8.1 percent (+1.7 percent) market share. Swiss private stations gained 2.4 percentage points to 4.1 percent, while foreign stations saw changes similar to those in primetime. The exception was Sat 1, which gained 1.3 percent to 6.4 percent for the full day, and took second place, just behind RTL (7.9 percent). The reason: live coverage of the World Cup.
SF DRS's good performance is a personal satisfaction for TV Director Peter Schellenberg, who is stepping down at the end of the year, all the more so because SRG decided not to broadcast the World Cup live for cost reasons. What SF DRS missed out on as a result can be read to some extent from Sat 1's figures. Schellenberg himself laconically described SF DRS's results as "typical figures for a station that suffers from an innovation backlog.
SF 2 is doing "splendidly," the director said, and the station is already refinancing itself to 90 percent. But SF DRS, like other media, has to make savings. The budget has been cut by 43 million francs, and 45 full-time positions have been eliminated. This was the only way to achieve a balanced account for 2003, it was said.
In addition to the SF-DRS stations, the private stations - the heirs to TV 3 and Tele 24 - also made gains in the TV market.
Retires with a record market share for the three SF-DRS stations: SF-DRS Director Peter Schellenberg.
Markus Knöpfli
