Rebranding: Brandpulse turns Novis into a lifestyle brand
Brandpulse has evolutively revised the brand positioning of the kitchen appliance brand Novis in the direction of a lifestyle brand, developed a new brand design and staged the brand at various touchpoints of the brand experience.
In various workshops with the client, Brandpulse developed an evolution of the positioning of Novis as a brand for "Swiss premium kitchen appliances, designed for a modern, natural and healthy lifestyle". The newly developed brand design based on this reflects the positioning with an energetic and colorful appearance that is brought to life by the contrast with white. The use of different colors is intended to express diversity, joy and health in all shades. This is also reflected in the colorful product collections and underlines the positioning as a lifestyle brand.
The communication concept developed by Brandpulse reflects the human-authentic attitude and value of Novis products with a cheeky, charming and direct approach to the target groups. The new branding was implemented at brand-relevant digital and physical touchpoints such as packaging, office equipment, newsletters, trade fair stands and much more.
Brandpulse's concept for the new trade fair appearance is based on the idea of an inspiring oasis that attracts customers and in which Novis products are presented in a refreshing and stimulating environment. Selected "Peak Moments" such as a vitamin bar are intended to invite visitors to interact with the public.
The new Novis branding was launched with a new exhibition stand at the Olma and Ambiente trade fairs. Novis testimonial and star chef Tanja Grandits was also there. Her statement in the Novis communication: "Novis, my first choice".
