Driftwood realizes new appearance for GKB Hockey School
The GKB Hockey School has renewed its visual appearance for the upcoming 2021/2022 season. A new website, three video clips and an expanded presence in social media are intended to inspire young girls and boys and their parents for the sport of ice hockey. Driftwood is responsible for the implementation.
Every year, over 500 girls and boys aged between four and eight from all over the canton of Graubünden learn to play ice hockey at the GKB Hockey School. The passion for the fast game on the ice is palpable in every training session. Now this enthusiasm should also be visible in the communication of the GKB Hockey School to the outside world.
Video clips are intended to arouse anticipation for training
The website Gkb-hockeyschool.ch is the new hub of the GKB Hockey School. It contains all the information about the 17 locations in the canton where the locally based hockey clubs offer training.
This appearance is supplemented with a social wall as well as tips on recommended equipment. Three short video clips, in which a young ice hockey player is already looking forward to training in summer temperatures, with the voice of Grisons actor Christian Sprecher, call for registration. Registration takes place via a form on the website. As an additional motivation, the young players may choose an autograph card of their favorite HC Davos player, which they will receive by mail after registration.
Social wall as a connecting element
In the future, the GKB Hockey School will consistently implement the sustainability concept of its sponsor, Graubündner Kantonalbank. Wherever possible, paper in the form of flyers and posters will be dispensed with. Instead, increased emphasis will be placed on activities in social media. The social wall on the website summarizes all posts from the Facebook, Instagram and YouTube communities under the hashtag #gkbhockeyschule, showing their diversity at a glance.
Instruction video and podcasts
In addition to the innovations implemented at the end of August and beginning of September, GR Hockey is planning further communication measures for the fall. An instructional video, produced in collaboration with field hockey equipment supplier Ochsner Hockey Pro Shop Chur, will explain to young field hockey cracks and their parents what to look out for when choosing equipment. A podcast series will also highlight the Grisons ice hockey sport from different angles - interviews will be conducted with everyone from young players to officials and spectators to professional players who are passionate about ice hockey and want to share their passion with others.
Responsible bei GR Hockey: Marco Ritzmann (President), Sandra Schmid (Project Manager Junior Staff). Responsible for Driftwood | The Content Company: Thomas Hobi (Project Manager and Content Creator), Alex Tobisch (Head of Video and Podcast Producer).
