Roger Federer supports Switzerland Tourism as brand ambassador
Tennis star Roger Federer is entering into a long-term cooperation with the national tourism marketing organization Switzerland Tourism. The common goal: to attract guests to visit Switzerland with its energy-giving nature.
Roger Federer and Switzerland Tourism (ST) will jointly develop projects to promote Switzerland worldwide. No one is better suited for this than Roger Federer, a global icon and Swiss flag bearer, ST officials are convinced. "It's a perfect fit, because Switzerland and its impeccable nature have clearly contributed to Roger's unprecedented career," explains ST Director Martin Nydegger. "I've always felt it, every time I step on the court, I'm representing Switzerland. Whenever my name is mentioned, there is a Swiss flag next to it. I was very proud of that for the first 22 years I was on the tour, and I always will be. Now working with ST is a logical step for me," says Roger Federer in conversation with Nydegger. Both are excited to start this long-term partnership.
Inspired by Swiss nature
Communication activities will start during April with a focus on European cities, followed by the USA and Asia/Pacific. A series of advertising subjects and short video clips will show how Roger Federer is inspired by Swiss nature. On MySwitzerland.com, guests will be able to discover Switzerland through Roger's eyes. He will present his favorite places, Swiss highlights as well as hidden gems. "I've been all over the world. My favorite place has always remained Switzerland. It's the country I miss the most when I'm traveling," Federer confesses.
Honorarium goes to the Roger Federer Foundation
"Switzerland Tourism and Roger Federer share countless values. Building this partnership is a unique opportunity and of great importance to us. Making a difference while overcoming the challenges of the last few months will be a journey with numerous highlights," emphasizes Nydegger. Roger Federer is highly motivated to support his home country, and he will do so for a charitable cause. The compensation for his appearances as a new ST ambassador will go to the Roger Federer Foundation, which supports disadvantaged children in Switzerland. The stage is set - Switzerland Tourism and Roger are ready to become official partners.
