Built for Perfection: KSP repositions Stöckli
"Built for Perfection" is the new claim of Stöckli. KSP worked with the ski brand on the new brand positioning as well as the launch of the new Laser WRT.
The new claim is from the Stöckli-It was derived from the Stöckli vision "The best ski sports brand in the world" and was developed jointly by the client and the agency in the course of intensive workshops. "Built for Perfection" is intended to lay the foundation for Stöckli's hub and omnichannel strategy, as well as for a multitude of measures up to and including the globally differentiated addressing of customers.
With the new "Premium Line" communication design, the new strategy is also implemented visually. On the one hand, the layout system can accommodate a lot of information in a structured way, while appearing sporty, powerful and high-quality.
First action: the new laser WRT
The new Laser WRT from Stöckli forms a combination of giant slalom and slalom ski. Inspired by racing, the Laser WRT stands for high speed, precise turns and power.
For the launch of the new ski in the coming winter season, a cross-media campaign will be realized as part of the new image. The focus is on the strengths of the Laser WRT and the innovative Carbon Steering Control technology. The Laser WRT is to be positioned as the perfect piste ski for demanding and sporty skiers.
The campaign includes the redesign of the landing page, a physical mailing to existing customers, and a content video for various social media channels. The video provides a special look behind the scenes: Together with Stöckli athlete Marco Odermatt, the user can take a look inside the Stöckli manufactory in Malters and at the production of the Laser WRT. Further background information can be found on the linked landing page.
Responsible at Stöckli Swiss Sports: Christian Gut (Chief Consumer Officer); Stephanie Baumgartner (Brand Communication Manager). Responsible at KSP Krieg Schlupp Partner: Daniel Krieg (strategy); Uwe Schlupp (creative direction); Alba Rau (art direction); Marco Donada (graphics); Barbara Sarras (text); Lukas Vigniti (editing); Barbara Zingg, Melanie Hanimann (consulting); Epic.cx (video).
