Valencia designs Feldschlösschen Kristallweizen packaging
Feldschlösschen Kristallweizen was developed and brewed by apprentice brewers, with proceeds from sales benefiting the Swiss Brewers Association's training fund. Valencia is responsible for the design of the packaging of Feldschlösschen Kristallweizen.
By donating the proceeds, Feldschlösschen promotes its own young talent and is committed to strengthening the national beer culture. It was therefore particularly important for the packaging of the Kristallweizen to show that there is more to this beer than meets the eye.
For this, an employee of the Valencia agency took up the pen and illustrated the portraits of the apprentices Jan Männl, Pascal Mahrer and Dominik Müller, who developed and brewed the beer. In addition, the overall design of the packaging and POS advertising materials was to communicate the type of beer, the production by the apprentices, and also the purpose of the beer.
The beer was limited edition and available exclusively at Coop.
Responsible at FeldschlösschenJérôme Rueff (Brand Director); Sven Schädeli (Junior Brand Manager); Massimo Galvani (Customer Development Manager). Responsible at Valencia: Simone Fluri (Creative Director); Melanie de Roche (Senior Account Director); Corinne Winter (Junior Consultant); Sebastian Refardt (Senior Copywriter); Nadine Gschwend (Art Director); Michael Wenk (Art Director); Emanuel Plüss (Head of Polygraphic Department).
