Good climate staged
The Winterthur agency Werbestadt has created a new overall appearance for Schmid-Hutter.
After the merger with Hutter Schaffhausen, Schmid (Ossingen - Winterthur - Schaffhausen) wanted a new and clear overall image. Competence in engineering and construction of refrigeration, ventilation and heating systems, customer cooperation based on partnership, and tangible team spirit: The communicative guiding idea, which gave the relaunch its theme, was based on these three pillars: "You can feel a good climate."
Seven steps shaped the collaboration from the first briefing to the online launch of the new website Schmid-hutter.swiss:
1st workshop on the topic of identity on the occasion of an external management retreat
2. branding process with several visits to the company's everyday life, which resulted in the communicative guiding idea after comprehensive analysis
3. development of a new logo with figurative mark and claim
4. creation of business equipment incl. building and car signage
5. two-day photo shoot with individual portraits, team and workshop shots as well as reference objects on site
6. responsive website incl. integration of both companies
7. customer mailing on the new appearance: "A good climate doesn't need big words - you can feel a good climate".
Further steps planned
According to the press release, further supplementary work is planned for the coming weeks. The focus will be on a company folder with an integrated image brochure as well as templates for advertising flyers and advertisements. Towards the end of November, a two-year phase of cooperation will be concluded. Werbestadt will continue to be Schmid-Hutter's partner for communication and advertising needs in the future.
Responsible at advertising city: André Kesper (Creative Director: Branding, Lead Idea, Texts); Eva Kesper-Wegelin (Art Director: Design).
