Four books that might interest you
In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier Bücher aus dem Marketing- und Kommunikationsbereich vor. Diesmal: «Überzeugend verhandeln», «Mindset: Hoffnungsvoll», «Datenvisualisierung – Grundlagen & Praxis» und «Ergebnisse von Mitarbeiterbefragungen richtig deuten».
Negotiate convincingly
4 steps to influence people and decisions.
- Author: Jeff Cochran, Shaun Digan and Andres Lares
- Publisher: Wiley-VCH, 2022
- Pages: 333
- ISBN: 9783527511082
The supreme discipline of social interaction is negotiation. The subject has preoccupied people since ancient times. Negotiation skills are particularly important in sales. This book focuses on that, but without getting too specific. Its great advantage is that the authors give the negotiation process a clear and catchy structure. This facilitates the practical transfer enormously. Everyone should be able to negotiate - which is why this book is a good choice for anyone who wants to professionalize their corresponding skills.
Mindset: Hopeful
Ignite the power of positive thoughts.
- Author: Dan Tomasulo
- Publisher: Beltz Publishing Group, 2022
- Pages: 240
- ISBN: 9783407866943
Even though it is better to focus on the positive things in life, many people let themselves be completely taken in by the negative. Not infrequently, this leads to depression. However, with hope we carry a wonderful tool within us that is able to counteract this. The author uses numerous examples and exercises to explain how hope can be developed and used effectively with a view to a self-determined future. A book worth reading for all who want to look positively ahead.
Data Visualization - Basics & Practice
How to design meaningful charts and graphs.
- Author: Claus O. Wilke
- Publisher: O'Reilly, 2020
- Pages: 362
- ISBN: 9783960091219
Turning scientific data and relationships into vivid diagrams is harder than it seems. The goal is always to visualize a finding. However, this can quickly fail, for example if the graphic is poorly designed or faulty. Claus O. Wilke's book provides a remedy. It uses many examples to show what types of diagrams are available for a wide variety of purposes and what needs to be taken into account when creating them. Recommended for all those who want to prepare data sensibly and convince with their graphics.
Correctly interpreting the results of employee surveys
A practical guide.
- Author: Klaus D. Mittorp
- Publisher: tredition, 2021
- Pages: 212
- ISBN: 9783347468252
It is now common practice in companies to conduct regular employee surveys. However, their practical usefulness is limited if incorrect conclusions are drawn from the results or relevant perspectives are not even considered. Klaus Mittorp shows where pitfalls lurk when interpreting the results, which topics are really important and how suitable measures can be derived afterwards. A helpful book for all those who hope for more from employee surveys than bare figures and colorful pictures.
