HWZ, SMF and AZ Konzept launch compact series for managers
The HWZ Hochschule für Wirtschaft Zürich, the Swiss Marketing Forum and AZ Konzept are organizing a series of live streaming sessions in the period from June to December 2022. The series is aimed at executives in marketing and communication and conveys expertise at university level with practical relevance.
Marketing and communication are subject to a rapid pace and the social upheavals of our time, in which rules change quickly and the established must give way to the new. Lifelong learning and the repeated acquisition of new skills are essential in the marketing industry. In such a time, orientation is of great importance in order not to miss any changes in direction and trends.
For this, HWZ, Swiss Marketing Forum and AZ Konzept are now offering a free series in live streaming format. Applied science with strong practical relevance is presented in one-hour sessions. The compact series is intended to help executives gain competent professional orientation and in-depth knowledge and to show new paths through the marketing jungle.
"The last few years have shown that there is a need for well-founded and equally short formats for knowledge transfer and exchange. The Brown Bag Series responds to this need," says Michael Grund, Head of Department for Marketing & Business Communications at HWZ. Marcel Weibel, OC member of Swiss Marketing Forum, adds: "With this partnership and the online format, we have optimal conditions, in addition to the Marketing Day, to offer all managers concrete practical knowledge with direct implementation."
The topics offered are dedicated to central challenges of marketing:
- Branding: Brand Leadership, June 21, 2022
- Marketing Strategy: Inbound vs. Outbound Marketing, August 23, 2022
- Customer Behavior: Neuromarketing, September 20, 2022
- Content Marketing: Storytelling, October 18, 2022
- Strategic Media Planning: Online vs. Offline, November 15, 2022
- Marketing Automation: Trends, Skills and Tools, December 13, 2022
Further information on the entire brown bag series can be found at the HWZ website.
