Which brands do the Swiss trust most?

Nespresso is one of the most trusted brands.In Switzerland, many domestic brands are at the top. These include CSS (Health Insurers), Raiffeisen (Banks), Ricola (Candy), Lindt (Chocolate), Swiss Life (life insurance), Bico (Mattresses), Emmi (Dairy products), Coop (Gas stations), Elmex (toothpaste), Kuoni (Tour Operator), Swisscom (TV/cable network and Internet), Nespresso (coffee) and Charles Vögele (clothing). In the Laundry & Home Care business, theMigros brand Total at the top. In previous years, the international market giants Persil and Ariel had alternated in this position. One phenomenon is the brand NiveaIn Switzerland, Nivea is number one in both the skin care and hair care categories across all fourteen years of the study. Brand trust is a key asset for stable customer relationships," says Werner Neunzig, Managing Director of Reader's Digest Germany, Switzerland, Austria. "Credibility, transparency and reliability are the best ingredients for trust, all the more so in times when consumers can find out almost anything about a brand and the products and services behind it." For brand management and brand development, he said, it takes a creative flair to recognize what is really important to consumers.Poor service threatens brand changeAccording to the survey, the best quality is important to the Swiss, but so is the company's noticeable effort to serve the customer. When consumers decide to switch brands, price increases often or very often play a role (50%). Even more decisive, however, is poor service (51%). When customers have a good experience, an average of five other people hear about it. Bad experiences, on the other hand, reach more people. Just under a quarter of Swiss respondents (23%) even pass on bad experiences to ten or more people. Some winning brands 2014 in product categories: