The "Swisscom Hero League" was founded with the aim of offering Switzerland a professional e-sports league that activates e-sportsmen and inspires gaming fans. Since the beginning of 2022, Swisscom is no longer presenting partner but owner of the league and uses it for an authentic positioning in the gaming sector. Meanwhile, it has grown to become the largest e-sports league in Switzerland. The league sets new viewer records every year and integrates cutting-edge experiences such as NFTs or gaming in Blue Space that set benchmarks.
For the jury of the Sponsoring Excellence Awards, the Swisscom Hero League is an exemplary development of a sponsorship theme strategy - from an original e-sports sponsorship to ownership of a leading platform. In this way, Swisscom secures a sustainable, measurable competitive advantage in the central and difficult-to-tap young target group.
Special prizes for seven projects
The jury was challenged in evaluating the record number of 24 entries, as these were characterized by a particularly high project and presentation quality and a great deal of commitment was noticeable. As a result, many projects received high ratings this year.
The winners at a glance:
- Green Goal of the 2022 Floorball World Cup / swiss unihockey
- #ChangeTheGame / Credit Suisse (Switzerland) Ltd.
- Benno B-Post in action for Swiss Post at the Scouts' national camp / Swiss Post
- #pistefarbe / Swisscom (Switzerland)
- New Migros festival appearance: sustainability that's fun / Federation of Migros Cooperatives
- Sunrise starzone / Sunrise GmbH & Ticketcorner
- ComedymännerxEmmi / Emmi Switzerland
In the run-up to the Night of Sponsoring, the General Assembly of Sponsoring Switzerland took place. After the resignation of President Björn Wäspe and Board Member Antonia Lepore, the focus was on the election of the new Presidency and new Board Members. The AGM elected Andrea Meier, Head of Partnership & Live Experience at Swisscom (Switzerland), as the new President. She has been part of the board of Sponsoring Switzerland since 2020. Two new corporate representatives, Melanie Schmid and Sven Schäfer, were elected to replace Björn Wäspe and Antonia Lepore on the board. Melanie Schmid is Head of Live Communications at Swiss Post, while Sven Schäfer holds the position of Group Head Brand Activation, Sponsorship & Events at UBS.