Epica Awards 2022: Ruf Lanz clears the table
Double gold and double silver for Ruf Lanz at this year's Epica Awards: The Zurich-based agency won with campaigns for Welti-Furrer, TIR and Haus Konstruktiv. Wirz also won silver once.
The Epica Awards are a creative prize awarded by media professionals. The jury consists of journalists from trade magazines and portals in over 50 countries. In 2022, a total of 3099 projects were submitted. Nine Swiss projects from Ruf Lanz, TBWA\Zurich and Wirz made it onto the shortlist (Werbewoche.ch reported).
On Friday, only all the winning projects were determined. Ruf Lanz can be pleased about four precious metals: For her When art has to move" campaign there is gold and silver in the Print Craft and Professional Products & Services categories.
In addition, Ruf Lanz wins the only Gold Award in the illustration category for the Animal Handprints" campaign for the Animal in Law Foundation. Finally, silver in the category "Recreation and Leisure" goes to the last Campaign for Museum Haus Konstruktiv "Don't miss the connection to art".for which Ruf Lanz created concrete artworks from those VBZ lines that lead to the museum.
Wirz won another silver award in the Transport & Tourism category with the viral No one upstages the Grand Tour of Switzerland" campaign for Switzerland Tourism secure. With this campaign, the agency made it onto the shortlist in three different categories.
| Award | Agency | Category | Client | Campaign |
|---|---|---|---|---|
| Gold | Call Lanz | Illustration | Animal in Law Foundation | Animal Handprints |
| Gold | Call Lanz | Print Craft | Welti-Furrer | When art has to move |
| Silver | Call Lanz | Professional Products & Services | Welti-Furrer | When art has to move |
| Silver | Call Lanz | Recreation & Leisure | Museum Haus Konstruktiv | Don't miss the connection to art |
| Silver | Wirz Group | Transport & Tourism | Switzerland tourism | No one upstages the Grand Tour of Switzerland |
| Shortlist | TBWA\Switzerland | Food | McDonald's | McFestival |
| Shortlist | Call Lanz | Professional Products & Services | Build Smart | The art of connecting everything |
| Shortlist | Wirz Group | Online & Viral Films | Switzerland tourism | No one upstages the Grand Tour of Switzerland |
| Shortlist | Wirz Group | Sports-related Advertising | Switzerland tourism | No one upstages the Grand Tour of Switzerland |
Source: Epica Awards
