"Happy Moments - this is what we want to offer our guests. And that includes creative advertising that brings joy and touches people. Because McDonald's promotes talent, we are an enthusiastic partner of the ADC Young Creatives Award. We want to exchange ideas closely with Switzerland's young creatives, learn from them, be inspired and at the same time make our own contribution," says Stijn Heytens, Chief Marketing Officer at McDonald's Switzerland.
The ADC Young Creatives Award is the competition for young creatives under 30. Creatives born after 25 June 1990 are eligible to enter. The Warm-up eventThe first session of the briefing will take place online on 27 January 2021 at 6.30 pm. The access data will be announced after registration.
Participants then have until 24 February 2021 to submit their work. As always, there are four ADC Young Creatives Awards to be won in the categories Film, Outdoor, Direct and Cyber. The winners of the Young Creatives Award can become members of the "Young ADC" and thus part of ADC Switzerland. The Young Professionals will receive a "ticket" to participate in the next ADC judging and thus decide on the Shortlist and Bronze Awards on the first jury day.
In addition to McDonald's as main sponsor and briefing provider, the organizer receives the support of long-standing sponsors APG|SGA Out of Home Media, Blick, Die Post, Swissfilm Association and Keystone SDA. The important creative young talent competition receives media support from Werbewoche and Persoenlich. The organiser is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.