Y&R Group Switzerland and FCB Zurich clean up at the SDV Awards 2017

The Swiss Dialogue Marketing Association presented its awards at a big awards night in Zurich on Thursday. 32 gold, silver and bronze trophies and six industry awards were presented in 19 categories.

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"Honour to whom honour is due" was the motto at the StageOne event location in Zurich-Oerlikon on Thursday. Proverbs were also the motto of the award ceremony (devised by Nikola Sprung). A perfect leitmotif, since these traditional folkloric statements contain wit, cleverness, conciseness and ingenuity - in other words, everything that advertisers imagine a successful campaign to be.

Comedian Stefan Büsser hosted the SDV Award Night, which was styled like a late-night show. SRF Youtuber Tama Vakeesan completed the presentation as a quick-witted sidekick. Musical entertainment was provided by the band Ray's Class, before there was plenty of dancing and partying at the party after 10pm.

"The sky is full of violins." - The winners

As in the previous year, the categories of the SDV Awards were divided into three sections: media categories, industry categories and special categories. In six of a total of eight industry categories, one prize each was awarded, while in the other categories gold, silver and bronze trophies were allowed to change into happy winning hands. A jury of 20 under the direction of Christian Huldi decided which of the 175 entries were worthy of an award.

In the media categories, Inter-punk.ag, Leo Burnett, FCB Zurich (2x), Y&R Group Switzerland, Equipe and Notch Interactive won gold.

SDV Award 2017 Media categories
Status Campaign Agency Client
Mailing B2C (2D) over 100'000 ex.
Bronze The TCS is worth it either way Wirz Activation Touring Club Switzerland
Mailing B2B (2D) up to 100'000 Ex.
Silver The coverage gap dramatized Four. Helsana Insurances
Category: Mailing B2B (2D)
Gold Smoke message for the fire brigade Inter-point.ag Asteam
Mailing 3D (B2B & B2C)
Gold WOZ - A mailing from SVP leaflets Leo Burnett Switzerland WOZ The weekly newspaper
Bronze St. Gallen after one o'clock in the morning Agency at the airport Swiss Casinos St. Gallen
Bronze German cars to paint british Agency at the airport Emil Frey
Bronze An invitation for gamechangers Wirz Activation Swiss Post CH, PostMail
Multichannel
Gold Gang Bingo FCB Zurich Hockey Club Davos
Gold When the bear poops it's wintertime Y&R Group Switzerland Helly Hansen Workwear Center, Animal Park Goldau
Bronze Migros awakens the joy of taste Y&R Group Switzerland Federation of Migros Cooperatives
Silver Bell General Snack Pack Crossfive advertising agency Bell
Bronze Emmental - Help Shaq Leo Burnett Switzerland Emmental Switzerland
Ambient measures
Gold Galaxy Invaders Team Samsung Electronics Switzerland
Silver Gang Bingo FCB Zurich Hockey Club Davos
Silver "Ufenes Cüpli bi Wehrle's" Agency at the airport Domus Lights & Furniture
Digital: email marketing / landing page / newsletter / social media
Gold Search racism. Find truth. FCB Zurich Refugees Welcome
Silver The best in the world for me Wirz Federation of Migros Cooperatives
Bronze Youth Campaign Wirz Swiss Mobiliar Insurance Company
Bronze UBS Sport Switch Team UBS Switzerland
Digital: Mobile Marketing incl. App
Gold myCSS App Notch Interactive CSS insurance
Table: Werbewoche.ch

SDV Award 2017 Industry categories
Campaign Agency Client
Campaigns for non-profit organizations & prevention
Search racism. Find truth. FCB Zurich Refugees Welcome
Campaigns for financial service providers
myCSS App Notch Interactive CSS insurance
Campaigns for trade / e-commerce
"Best in the world for me." Wirz Federation of Migros Cooperatives
Campaigns for consumer goods / FMCG
When the bear poops it's wintertime Y&R Group Switzerland Helly Hansen Workwear Center, Animal Park Goldau
Campaigns for automotive industry
Adaptive Walk Control Y&R Group Switzerland AMAG Automotive and Engines
Agency self-advertisement
Wirz Cocktail: Taboo Wirz Activation Wirz Services
Table: Werbewoche.ch

SDV Award 2017 Special categories
Status Campaign Agency Client
International
Bronze This is where the customer starts the dialogue. Dialogue Forge Media-Saturn-Beteiligungsgesellschaft
Silver Europe's first behaviour-based customer programme. In real time. Dialogue Forge Media-Saturn-Beteiligungsgesellschaft
Customer loyalty programs
Silver myCSS App Notch Interactive CSS insurance
Bronze A package for heart and head. four. Advertising agency Paul Ullrich
Creative use of Data
Bronze Search racism. Find truth. FCB Zurich Refugees Welcome
Craft: Art Direction
Gold Big in Japan Four. Paul Ullrich
Bronze Wirz Cocktail: Taboo Wirz Activation Wirz Services
Silver Denner - Sustainability Report Serviceplan Group Switzerland Denner
Bronze Tea Tales Y&R Group Switzerland Tea Tales
Craft: Production & Text
Bronze Smoke message for the fire brigade Inter-point.ag Asteam ag
Silver Tea Tales Y&R Group Switzerland Tea Tales
Silver Denner Sustainability Report Serviceplan Group Switzerland Denner
SDV Junior Award
Jump into happiness with the CSIO Game! Anja Taravella / Jennifer Phrakousonh Longines CSIO Switzerland St. Gallen
Table: Werbewoche.ch

"Just missed ...

... is also over", you could say casually. But: The 27 campaigns that were awarded a certificate really only missed the precious metal ranks by a hair's breadth, and by no means have to hide from the award-winning campaigns. Certificates were also newly distributed for the industry awards, which is partly responsible for the increase in the total number (in 2016 there were still 10 certificates).

SDV Award 2017 Certificates Industry Categories
Campaign Agency Client
Campaign for financial service providers
The coverage gap dramatized Four. Helsana Insurances
UBS Sport Switch Team UBS Switzerland
Youth Campaign Wirz Swiss Mobiliar Insurance Company
Helsana: Multistep campaign Mainland Helsana Insurances
Campaigns for trade / e-commerce
A package for heart and head. Four. Paul Ullrich
Campaigns for consumer goods / FMCG
Bell General Snack Pack Crossfive advertising agency Bell
Chocolat Frey - Singing boxes of chocolates Leo Burnett Switzerland Federation of Migros Cooperatives
Migros awakens the joy of taste Y&R Group Switzerland Federation of Migros Cooperatives
Emmental - Help Shaq Leo Burnett Switzerland Emmental Switzerland
Campaigns for automotive industry
German cars to paint british Agency at the airport Emil Frey
The challenge - Lara Gut vs. Didier Cuche Y&R Group Switzerland AMAG Automotive and Engines
Communication & Information Technology Campaigns
Awareness campaign on hidden cable fees Avance Sunrise Communications
Agency self-advertisement
FCB New Year's greetings FCB Zurich FCB Zurich
Christmas card Ogilvy & Mather Zurich Ogilvy & Mather Zurich
Campaigns for non-profit organizations & prevention
Everything is better protected One Marketing Services Amnesty International, Swiss Section
Table: Werbewoche.ch

SDV Award 2017 Certificates Media Categories
Campaign Agency Client
Mailing B2C (2D) over 100'000 ex.
Gleis7 Advantage Flash Maxomedia SBB
Mailing B2C (2D) up to 100'000 ex.
Happy Birthday with Gleis7 Maxomedia SBB
Mailing B2B (2D)
Border genius - Swiss Post's EU customs clearance solution OgilvyOne Swiss Post CH, PostMail
Buying electricity - so easy Glutz communication EBM Energy
Mailling 3D (B2B & B2C)
Rohrmax pneumatic tube Serviceplan Group Switzerland RohrMax Management
Printed non-personalised measures
Entrance ticket to the rum tasting Four. Advertising agency Paul Ullrich
Ambient measures
Chocolat Frey - Singing boxes of chocolates Leo Burnett Switzerland Federation of Migros Cooperatives
Digital: email marketing / landing page / newsletter / social media
Next Novak Team Head Sport
Emmental - Bösesten Leo Burnett Switzerland Emmental Switzerland
Digital: Mobile Marketing incl. App
Gang Bingo FCB Zurich Hockey Club Davos
Table: Werbewoche.ch

SDV Award 2017 Certificates Special categories
Campaign Agency Client
International
How an advertising figure becomes a good friend. Dialogue Forge Media-Satur holding company
Creative use of Data
61,286 personal YB fan years Two Circles BSC Young Boys Betriebs AG/Stade de Suisse Wankdorf Nationalstadion AG

"Who dares wins." - The agency ranking

Y&R Group Switzerland and FCB Zurich were the big winners in the agency rankings. Both agencies won several precious metal awards and were also victorious in the industry categories. The Fourth Agency, Notch Interactive and Wirz and Wirz Activation made it into the Top 6, as they did last year.

SDV Award 2017 Agency ranking
Points Agency
23 Y&R Group Switzerland
20 FCB Zurich
12 Four. Advertising agency
12 Notch Interactive
11 Wirz
11 Wirz Activation
10 Leo Burnett Switzerland
8 Agency at the airport
8 Team
6 Dialogue Forge
6 Inter-point.ag
4 Crossfive advertising agency
4 Serviceplan Group Switzerland
2 Maxomedia
1 Avance
1 Mainland
1 Glutz communication
1 Ogilvy & Mather Zurich
1 OgilvyOne
1 One Marketing Services
1 Two Circles
The agency ranking results from the following point system: Industry award: 5 pts. gold: 4 pts. silver 3 pts. bronze 2 pts. certificate 1 pt.

"So these youth of today!" - The SDV Junior Award

Jump into happiness with the CSIO Game". They developed this for the CSIO Switzerland in St. Gallen. The SDV had advertised the "real case" in collaboration with the sporting event.

"Still waters run deep." - DM Life Time Award

The DM Life Time Award sponsored by Swiss Post was presented to the Swiss Red Cross this year. The jury of experts justified the decision by pointing out that the charity has been committed to health and promoting social cohesion for over 150 years. For this commitment, it is dependent on the acquisition of donations, for which it uses direct marketing media very successfully. The award was presented by Oliver Egger, Head of PostMail Marketing at Swiss Post.

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