Y&R Group Switzerland and FCB Zurich clean up at the SDV Awards 2017

The Swiss Dialogue Marketing Association presented its awards at a big awards night in Zurich on Thursday. 32 gold, silver and bronze trophies and six industry awards were presented in 19 categories.

sdv17_auswahlsieger-11-von-11

"Honour to whom honour is due" was the motto at the StageOne event location in Zurich-Oerlikon on Thursday. Proverbs were also the motto of the award ceremony (devised by Nikola Sprung). A perfect leitmotif, since these traditional folkloric statements contain wit, cleverness, conciseness and ingenuity - in other words, everything that advertisers imagine a successful campaign to be.

Comedian Stefan Büsser hosted the SDV Award Night, which was styled like a late-night show. SRF Youtuber Tama Vakeesan completed the presentation as a quick-witted sidekick. Musical entertainment was provided by the band Ray's Class, before there was plenty of dancing and partying at the party after 10pm.

"The sky is full of violins." - The winners

As in the previous year, the categories of the SDV Awards were divided into three sections: media categories, industry categories and special categories. In six of a total of eight industry categories, one prize each was awarded, while in the other categories gold, silver and bronze trophies were allowed to change into happy winning hands. A jury of 20 under the direction of Christian Huldi decided which of the 175 entries were worthy of an award.

In the media categories, Inter-punk.ag, Leo Burnett, FCB Zurich (2x), Y&R Group Switzerland, Equipe and Notch Interactive won gold.

SDV Award 2017 Media categories
StatusCampaignAgencyClient
Mailing B2C (2D) over 100'000 ex.
BronzeThe TCS is worth it either wayWirz ActivationTouring Club Switzerland
Mailing B2B (2D) up to 100'000 Ex.
SilverThe coverage gap dramatizedFour.Helsana Insurances
Category: Mailing B2B (2D)
GoldSmoke message for the fire brigadeInter-point.agAsteam
Mailing 3D (B2B & B2C)
GoldWOZ - A mailing from SVP leafletsLeo Burnett SwitzerlandWOZ The weekly newspaper
BronzeSt. Gallen after one o'clock in the morningAgency at the airportSwiss Casinos St. Gallen
BronzeGerman cars to paint britishAgency at the airportEmil Frey
BronzeAn invitation for gamechangersWirz ActivationSwiss Post CH, PostMail
Multichannel
GoldGang BingoFCB ZurichHockey Club Davos
GoldWhen the bear poops it's wintertimeY&R Group SwitzerlandHelly Hansen Workwear Center, Animal Park Goldau
BronzeMigros awakens the joy of tasteY&R Group SwitzerlandFederation of Migros Cooperatives
SilverBell General Snack PackCrossfive advertising agencyBell
BronzeEmmental - Help ShaqLeo Burnett SwitzerlandEmmental Switzerland
Ambient measures
GoldGalaxy InvadersTeamSamsung Electronics Switzerland
SilverGang BingoFCB ZurichHockey Club Davos
Silver"Ufenes Cüpli bi Wehrle's"Agency at the airportDomus Lights & Furniture
Digital: email marketing / landing page / newsletter / social media
GoldSearch racism. Find truth.FCB ZurichRefugees Welcome
SilverThe best in the world for meWirzFederation of Migros Cooperatives
BronzeYouth CampaignWirzSwiss Mobiliar Insurance Company
BronzeUBS Sport SwitchTeamUBS Switzerland
Digital: Mobile Marketing incl. App
GoldmyCSS AppNotch InteractiveCSS insurance
Table: Werbewoche.ch

SDV Award 2017 Industry categories
CampaignAgencyClient
Campaigns for non-profit organizations & prevention
Search racism. Find truth.FCB ZurichRefugees Welcome
Campaigns for financial service providers
myCSS AppNotch InteractiveCSS insurance
Campaigns for trade / e-commerce
"Best in the world for me."WirzFederation of Migros Cooperatives
Campaigns for consumer goods / FMCG
When the bear poops it's wintertimeY&R Group SwitzerlandHelly Hansen Workwear Center, Animal Park Goldau
Campaigns for automotive industry
Adaptive Walk ControlY&R Group SwitzerlandAMAG Automotive and Engines
Agency self-advertisement
Wirz Cocktail: TabooWirz ActivationWirz Services
Table: Werbewoche.ch

SDV Award 2017 Special categories
StatusCampaignAgencyClient
International
BronzeThis is where the customer starts the dialogue.Dialogue ForgeMedia-Saturn-Beteiligungsgesellschaft
SilverEurope's first behaviour-based customer programme. In real time.Dialogue ForgeMedia-Saturn-Beteiligungsgesellschaft
Customer loyalty programs
SilvermyCSS AppNotch InteractiveCSS insurance
BronzeA package for heart and head.four. Advertising agencyPaul Ullrich
Creative use of Data
BronzeSearch racism. Find truth.FCB ZurichRefugees Welcome
Craft: Art Direction
GoldBig in JapanFour.Paul Ullrich
BronzeWirz Cocktail: TabooWirz ActivationWirz Services
SilverDenner - Sustainability ReportServiceplan Group SwitzerlandDenner
BronzeTea TalesY&R Group SwitzerlandTea Tales
Craft: Production & Text
BronzeSmoke message for the fire brigadeInter-point.agAsteam ag
SilverTea TalesY&R Group SwitzerlandTea Tales
SilverDenner Sustainability ReportServiceplan Group SwitzerlandDenner
SDV Junior Award
Jump into happiness with the CSIO Game!Anja Taravella / Jennifer PhrakousonhLongines CSIO Switzerland St. Gallen
Table: Werbewoche.ch

"Just missed ...

... is also over", you could say casually. But: The 27 campaigns that were awarded a certificate really only missed the precious metal ranks by a hair's breadth, and by no means have to hide from the award-winning campaigns. Certificates were also newly distributed for the industry awards, which is partly responsible for the increase in the total number (in 2016 there were still 10 certificates).

SDV Award 2017 Certificates Industry Categories
CampaignAgencyClient
Campaign for financial service providers
The coverage gap dramatizedFour.Helsana Insurances
UBS Sport SwitchTeamUBS Switzerland
Youth CampaignWirzSwiss Mobiliar Insurance Company
Helsana: Multistep campaignMainlandHelsana Insurances
Campaigns for trade / e-commerce
A package for heart and head.Four.Paul Ullrich
Campaigns for consumer goods / FMCG
Bell General Snack PackCrossfive advertising agencyBell
Chocolat Frey - Singing boxes of chocolatesLeo Burnett SwitzerlandFederation of Migros Cooperatives
Migros awakens the joy of tasteY&R Group SwitzerlandFederation of Migros Cooperatives
Emmental - Help ShaqLeo Burnett SwitzerlandEmmental Switzerland
Campaigns for automotive industry
German cars to paint britishAgency at the airportEmil Frey
The challenge - Lara Gut vs. Didier CucheY&R Group SwitzerlandAMAG Automotive and Engines
Communication & Information Technology Campaigns
Awareness campaign on hidden cable feesAvanceSunrise Communications
Agency self-advertisement
FCB New Year's greetingsFCB ZurichFCB Zurich
Christmas cardOgilvy & Mather ZurichOgilvy & Mather Zurich
Campaigns for non-profit organizations & prevention
Everything is better protectedOne Marketing ServicesAmnesty International, Swiss Section
Table: Werbewoche.ch

SDV Award 2017 Certificates Media Categories
CampaignAgencyClient
Mailing B2C (2D) over 100'000 ex.
Gleis7 Advantage FlashMaxomediaSBB
Mailing B2C (2D) up to 100'000 ex.
Happy Birthday with Gleis7MaxomediaSBB
Mailing B2B (2D)
Border genius - Swiss Post's EU customs clearance solutionOgilvyOneSwiss Post CH, PostMail
Buying electricity - so easyGlutz communicationEBM Energy
Mailling 3D (B2B & B2C)
Rohrmax pneumatic tubeServiceplan Group SwitzerlandRohrMax Management
Printed non-personalised measures
Entrance ticket to the rum tastingFour. Advertising agencyPaul Ullrich
Ambient measures
Chocolat Frey - Singing boxes of chocolatesLeo Burnett SwitzerlandFederation of Migros Cooperatives
Digital: email marketing / landing page / newsletter / social media
Next NovakTeamHead Sport
Emmental - BösestenLeo Burnett SwitzerlandEmmental Switzerland
Digital: Mobile Marketing incl. App
Gang BingoFCB ZurichHockey Club Davos
Table: Werbewoche.ch

SDV Award 2017 Certificates Special categories
CampaignAgencyClient
International
How an advertising figure becomes a good friend.Dialogue ForgeMedia-Satur holding company
Creative use of Data
61,286 personal YB fan yearsTwo CirclesBSC Young Boys Betriebs AG/Stade de Suisse Wankdorf Nationalstadion AG

"Who dares wins." - The agency ranking

Y&R Group Switzerland and FCB Zurich were the big winners in the agency rankings. Both agencies won several precious metal awards and were also victorious in the industry categories. The Fourth Agency, Notch Interactive and Wirz and Wirz Activation made it into the Top 6, as they did last year.

SDV Award 2017 Agency ranking
PointsAgency
23Y&R Group Switzerland
20FCB Zurich
12Four. Advertising agency
12Notch Interactive
11Wirz
11Wirz Activation
10Leo Burnett Switzerland
8Agency at the airport
8Team
6Dialogue Forge
6Inter-point.ag
4Crossfive advertising agency
4Serviceplan Group Switzerland
2Maxomedia
1Avance
1Mainland
1Glutz communication
1Ogilvy & Mather Zurich
1OgilvyOne
1One Marketing Services
1Two Circles
The agency ranking results from the following point system: Industry award: 5 pts. gold: 4 pts. silver 3 pts. bronze 2 pts. certificate 1 pt.

"So these youth of today!" - The SDV Junior Award

Jump into happiness with the CSIO Game". They developed this for the CSIO Switzerland in St. Gallen. The SDV had advertised the "real case" in collaboration with the sporting event.

"Still waters run deep." - DM Life Time Award

The DM Life Time Award sponsored by Swiss Post was presented to the Swiss Red Cross this year. The jury of experts justified the decision by pointing out that the charity has been committed to health and promoting social cohesion for over 150 years. For this commitment, it is dependent on the acquisition of donations, for which it uses direct marketing media very successfully. The award was presented by Oliver Egger, Head of PostMail Marketing at Swiss Post.

(Visited 50 times, 1 visits today)

More articles on the topic