Y&R Group Switzerland and FCB Zurich clean up at the SDV Award 2017
The Swiss Dialog Marketing Association presented its awards at a major awards night in Zurich on Thursday. 32 gold, silver and bronze trophies as well as six industry awards were presented in 19 categories.
"Honor to whom honor is due" was the motto at the StageOne event location in Zurich-Oerlikon on Thursday. Proverbs were also the motto of the award ceremony (devised by Nikola Sprung). A perfect leitmotif, as these traditional, folksy statements contain wit, cleverness, conciseness and ingenuity - in other words, everything that advertisers imagine a successful campaign to be.
Comedian Stefan Büsser hosted the SDV Award Night, which was staged in the style of a late-night show. SRF Youtuber Tama Vakeesan completed the moderation as a quick-witted sidekick. Musical entertainment was provided by the band Ray's Class, before the party continued after 10 pm with plenty of dancing and partying.
"The sky is full of violins." - The winners
As in the previous year, the SDV Awards categories were divided into three categories: media categories, industry categories and special categories. One prize was awarded in each of six of the eight industry categories, while gold, silver and bronze trophies went to the lucky winners in the other categories. A 20-member jury headed by Christian Huldi decided which of the 175 entries were worthy of an award.
In the media categories, Inter-punk.ag, Leo Burnett, FCB Zurich (2x), Y&R Group Switzerland, Equipe and Notch Interactive won gold.
Big time! 2x Gold and 1x Silver at the Swiss Dialog Marketing Award 2017. Congratulations to @CSS Insurance and the team. #sdvaward2017 pic.twitter.com/mcDrzgxewg
- Notch Interactive (@NotchTweets) June 30, 2017
One gold and one bronze for Equipe at this year's SDV Awards! Thank you @Samsung and @UBSwitzerland for these great projects! pic.twitter.com/50G270Mu2C
- Equipe (@equipe_agency) June 30, 2017
| Status | Campaign | Agency | Client |
|---|---|---|---|
| Mailing B2C (2D) over 100,000 ex. | |||
| Bronze | The TCS is worth it either way | Wirz Activation | Touring Club Switzerland |
| Mailing B2B (2D) up to 100'000 Ex. | |||
| Silver | The coverage gap dramatized | Four. | Helsana Insurances |
| Category: Mailing B2B (2D) | |||
| Gold | Galaxy Invaders | Equipe | Samsung Electronics Switzerland |
| Gold | Search racism. Find truth. | FCB Zurich | Refugees welcome |
| Campaign | Agency | Client | |
|---|---|---|---|
| Campaigns for non-profit organizations & prevention | |||
| Search racism. Find truth. | FCB Zurich | Refugees welcome | |
| Campaigns for financial service providers | |||
| myCSS App | Notch Interactive | CSS Insurance | |
| Campaigns for trade / e-commerce |
| Status | Campaign | Agency | Client |
|---|---|---|---|
| International | |||
| Bronze | This is where the customer starts the dialog. | Dialog forge | Media-Saturn Beteiligungsgesellschaft |
| Silver | Europe's first behavior-based customer program. In real time. | Dialog forge | Media-Saturn Beteiligungsgesellschaft |
| Customer loyalty programs | |||
| Silver | myCSS App | Notch Interactive | CSS Insurance |
"Just missed ...
... is also over", one could say casually. However, the 27 campaigns that were awarded a certificate really only missed the precious metal ranks by a hair's breadth, and in no way have to hide from the award-winning campaigns. For the first time, certificates were also awarded for the industry prizes, which is partly responsible for the increase in the total number (in 2016 there were 10 certificates).
| Campaign | Agency | Client |
|---|---|---|
| Campaign for financial service providers | ||
| The coverage gap dramatized | Four. | Helsana Insurances |
| UBS Sport Switch | Equipe | UBS Switzerland |
| Youth campaign | Wirz | Swiss Mobiliar Insurance Company |
| Helsana: Multistep campaign | Mainland | Helsana Insurances |
| Campaign | Agency | Client |
|---|---|---|
| Mailing B2C (2D) over 100,000 ex. | ||
| Gleis7 advantage flash | Maxomedia | SBB |
| Mailing B2C (2D) up to 100'000 Ex. | ||
| Happy Birthday with Gleis7 | Maxomedia | SBB |
| Mailing B2B (2D) |
| Campaign | Agency | Client |
|---|---|---|
| International | ||
| How an advertising figure becomes a good friend. | Dialog forge | Media-Satur holding company |
| Creative use of Data |
"Who dares, wins." - The agency ranking
Y&R Group Switzerland and FCB Zurich were the big winners in the agency ranking. Both agencies won several precious metal awards and were also victorious in the industry categories. Agency Four, Notch Interactive and Wirz and Wirz Activation made it into the top 6, just like last year.
| Points | Agency |
|---|---|
| 23 | Y&R Group Switzerland |
| 20 | FCB Zurich |
| 12 | Four. Advertising agency |
| 12 | Notch Interactive |
| 11 | Wirz |
"So this youth of today!" - The SDV Junior Award
Jump into happiness with the CSIO Game!". They developed this for the CSIO Switzerland in St. Gallen. The SDV announced the "real case" in collaboration with the sports event.
"Still waters run deep." - DM Life Time Award
The DM Life Time Award, sponsored by Swiss Post CH, was presented to the Swiss Red Cross this year. The expert jury based its decision on the fact that the relief organization has been committed to health and the promotion of social cohesion for over 150 years. For this commitment, it relies on the acquisition of donations, for which it uses direct marketing media very successfully. The award was presented by Oliver Egger, Head of Marketing PostMail at Swiss Post CH.
