Y&R Group Switzerland and FCB Zurich clean up at the SDV Awards 2017
The Swiss Dialogue Marketing Association presented its awards at a big awards night in Zurich on Thursday. 32 gold, silver and bronze trophies and six industry awards were presented in 19 categories.
"Honour to whom honour is due" was the motto at the StageOne event location in Zurich-Oerlikon on Thursday. Proverbs were also the motto of the award ceremony (devised by Nikola Sprung). A perfect leitmotif, since these traditional folkloric statements contain wit, cleverness, conciseness and ingenuity - in other words, everything that advertisers imagine a successful campaign to be.
Comedian Stefan Büsser hosted the SDV Award Night, which was styled like a late-night show. SRF Youtuber Tama Vakeesan completed the presentation as a quick-witted sidekick. Musical entertainment was provided by the band Ray's Class, before there was plenty of dancing and partying at the party after 10pm.
"The sky is full of violins." - The winners
As in the previous year, the categories of the SDV Awards were divided into three sections: media categories, industry categories and special categories. In six of a total of eight industry categories, one prize each was awarded, while in the other categories gold, silver and bronze trophies were allowed to change into happy winning hands. A jury of 20 under the direction of Christian Huldi decided which of the 175 entries were worthy of an award.
In the media categories, Inter-punk.ag, Leo Burnett, FCB Zurich (2x), Y&R Group Switzerland, Equipe and Notch Interactive won gold.
Big Time! 2x gold and 1x silver at the Swiss Dialogue Marketing Award 2017. Congratulations to @CSS Insurance and the team. #sdvaward2017 pic.twitter.com/mcDrzgxewg
- Notch Interactive (@NotchTweets) 30 June 2017
One gold and one bronze for Equipe at this year's SDV Awards! Thank you @Samsung and @UBSwitzerland for these great projects! pic.twitter.com/50G270Mu2C
- Equipe (@equipe_agency). 30 June 2017
| Status | Campaign | Agency | Client |
|---|---|---|---|
| Mailing B2C (2D) over 100'000 ex. | |||
| Bronze | The TCS is worth it either way | Wirz Activation | Touring Club Switzerland |
| Mailing B2B (2D) up to 100'000 Ex. | |||
| Silver | The coverage gap dramatized | Four. | Helsana Insurances |
| Category: Mailing B2B (2D) | |||
| Gold | Galaxy Invaders | Team | Samsung Electronics Switzerland |
| Gold | Search racism. Find truth. | FCB Zurich | Refugees Welcome |
| Campaign | Agency | Client | |
|---|---|---|---|
| Campaigns for non-profit organizations & prevention | |||
| Search racism. Find truth. | FCB Zurich | Refugees Welcome | |
| Campaigns for financial service providers | |||
| myCSS App | Notch Interactive | CSS insurance | |
| Campaigns for trade / e-commerce |
| Status | Campaign | Agency | Client |
|---|---|---|---|
| International | |||
| Bronze | This is where the customer starts the dialogue. | Dialogue Forge | Media-Saturn-Beteiligungsgesellschaft |
| Silver | Europe's first behaviour-based customer programme. In real time. | Dialogue Forge | Media-Saturn-Beteiligungsgesellschaft |
| Customer loyalty programs | |||
| Silver | myCSS App | Notch Interactive | CSS insurance |
"Just missed ...
... is also over", you could say casually. But: The 27 campaigns that were awarded a certificate really only missed the precious metal ranks by a hair's breadth, and by no means have to hide from the award-winning campaigns. Certificates were also newly distributed for the industry awards, which is partly responsible for the increase in the total number (in 2016 there were still 10 certificates).
| Campaign | Agency | Client |
|---|---|---|
| Campaign for financial service providers | ||
| The coverage gap dramatized | Four. | Helsana Insurances |
| UBS Sport Switch | Team | UBS Switzerland |
| Youth Campaign | Wirz | Swiss Mobiliar Insurance Company |
| Helsana: Multistep campaign | Mainland | Helsana Insurances |
| Campaign | Agency | Client |
|---|---|---|
| Mailing B2C (2D) over 100'000 ex. | ||
| Gleis7 Advantage Flash | Maxomedia | SBB |
| Mailing B2C (2D) up to 100'000 ex. | ||
| Happy Birthday with Gleis7 | Maxomedia | SBB |
| Mailing B2B (2D) |
| Campaign | Agency | Client |
|---|---|---|
| International | ||
| How an advertising figure becomes a good friend. | Dialogue Forge | Media-Satur holding company |
| Creative use of Data |
"Who dares wins." - The agency ranking
Y&R Group Switzerland and FCB Zurich were the big winners in the agency rankings. Both agencies won several precious metal awards and were also victorious in the industry categories. The Fourth Agency, Notch Interactive and Wirz and Wirz Activation made it into the Top 6, as they did last year.
| Points | Agency |
|---|---|
| 23 | Y&R Group Switzerland |
| 20 | FCB Zurich |
| 12 | Four. Advertising agency |
| 12 | Notch Interactive |
| 11 | Wirz |
"So these youth of today!" - The SDV Junior Award
Jump into happiness with the CSIO Game". They developed this for the CSIO Switzerland in St. Gallen. The SDV had advertised the "real case" in collaboration with the sporting event.
"Still waters run deep." - DM Life Time Award
The DM Life Time Award sponsored by Swiss Post was presented to the Swiss Red Cross this year. The jury of experts justified the decision by pointing out that the charity has been committed to health and promoting social cohesion for over 150 years. For this commitment, it is dependent on the acquisition of donations, for which it uses direct marketing media very successfully. The award was presented by Oliver Egger, Head of PostMail Marketing at Swiss Post.
