Scholz & Friends Zurich toasts with Rivella

Scholz & Friends has secured the national budget for the Rivella brand as the new lead agency. The decision was made as part of a multi-stage agency evaluation.

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At the start of the collaboration, Zurich Friends will develop a new orchestrated communications presence with Scholz & Friends Strategy Group and the retail experts from Scholz & Friends Neumarkt. This will be used successively for the core brand and its product range from spring 2019.

"In the selection process, Scholz & Friends convinced us with their high level of expertise as well as their interdisciplinary and cross-location approach to support. We are now very much looking forward to working with our Zurich and Hamburg Rivella friends to sustainably develop the communicative appearance of our strong brand," says Daniel Strobel, Head of Brand Management Rivella.

"It is both a pleasure and an honor for us to be able to further develop the communications of not only Switzerland's most popular soft drink, but also a true brand icon with Rivella. In keeping with our agency mission statement, the 'Orchestra of Ideas', we are doing this in a customized, agile team with the best experts in the Scholz & Friends Group," says Mathias Rösch, Head of Consulting at Scholz & Friends Zurich.

With around 700 employees from all disciplines, Scholz & Friends is one of the leading agency groups in the DACH region and is represented in Switzerland at its Zurich location. Rivella is the largest group of companies for branded soft drinks of Swiss origin and has established itself as a permanent fixture in the country's society and culture.

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