North Face: New brand identity for a new chapter of Heberlein
The communication agency Nordwand created a new corporate design for Heberlein and was responsible for all on- and offline implementations.
"Technology for Professionals." This is the new brand promise of the long-established company Heberlein, which expresses fundamental values. With the renaming of Saurer Components to the name Heberlein, the company also wanted to go back to its roots. The name Heberlein made history and still has a very good reputation in the industry.
"The basis of our daily work is the trust we have built and cultivated over more than a hundred years. We are problem solvers, offer fast response times and create real added value for our customers - they know that where it says Heberlein, high quality is guaranteed. Our products therefore stand for durability, technology and optimum cost-benefit ratio. This has been the case for over a hundred years and will remain so in the future. Thus, our business is based on a reliable, continuous and lasting partnership. Needs-oriented products and services make us the preferred system partner for your personal concerns", is the brand promise which can be found prominently on Heberlein's website.
The creative team of Nordwand developed a corporate design that combines tradition with innovation and is thus prepared for the future and worldwide market requirements. Heberlein is deliberately positioned as a competent system partner for high-tech solutions in the textile and medical industries. While the previous appearance focused primarily on the textile sector, the medical and industrial sectors are now positioned on an equal footing with the former. The new logo consists of a strong word and figurative mark. Furthermore, a brand asset was developed, which is used throughout the entire company and thus ensures optimal recognition.
In addition to the brand workshop and the creation of the corporate design, further communication tools were implemented, such as the website, trade fair stands, flyers, data sheets, car and building lettering, corporate clothing, visual language, image images, letterheads and other elements.
Responsible at Heberlein: Peter Forrer (Project Manager Rebranding), Klaus Lorenz (General Manager). Responsible at Nordwand: Silvan Widmer (Owner & Creative Director). Photography: Holger Jacob, Lucerne.
