Aroma Creative designs two pop-ups in Paris for Bucherer
Bucherer Fine Jewellery is expanding its presence in France and opening two pop-up areas at its main location in Paris. Aroma Creative developed a stand-alone store design for each of two Bucherer collections to vividly convey the philosophy of the lines.
For the "Peekaboo" collection, Aroma has spatially adapted the current campaign. Inspired by the savoir-vivre of the Côte d'Azur, the expressive collection is embedded in fresh, colorful miniature worlds.
The mini salon for "The Solitaire Collection" is dedicated to love and presents itself in a contemporary, bright design. The LED cube with moving image serves as an eye-catcher. The digital and analog harmony is intended to invite people to discover what is perhaps the most important ring in their lives.
For the realization of the store elements, the Aroma Productions team was in action in the Aroma workshops and on site.
Responsible at Bucherer Fine Jewellery: Lisa Weggenmann (Head of Sales), Irina Reith (Head of Trade Marketing). Responsible at Aroma Creative: Roger Stämpfli (Executive Creative Director), Gilles Burst (Project & Business Strategy), Fabienne Barras (Art Director Scenography & Curating), Alexander Naumer (Digital Experience Architect), Merlin Bader (3D Design & Animation). Responsible at Aroma Productions: Marc Wiederkehr (production management), Bindi Freivogel (staging visual merchandising), Flurin Stauffer (installation management).
