Home deliveries for at-risk groups: Migros revives Amigos
Amigos is making a second attempt. Migros and the Pro Senectute Foundation are reviving the social shopping app for a limited period - with the aim of organizing home deliveries for at-risk groups.
Amigos is to have a second go. Migros is bringing its social shopping app back to life - at least for a limited time. This comes after Migros the project launched in 2018 stamped out at the end of November (Werbewoche.ch reported). According to Migros, the platform failed due to labor law hurdles, among other things.
Now the project, which won the Master title at Best of Swiss Web 2019, is to fulfill a new purpose: Neighborhood help in times of the coronavirus crisis. On the initiative of Pro Senectute and Migros, Amigos is launching an attempt to organize home deliveries. According to the description in the Apple App Store, the app is aimed at healthy people who would like to shop for people with an increased risk of illness. The app is not currently available in the Google Play Store.
Bring it on
Customers would not have to download the app, but could put together a shopping basket on the service's website. The website then finds a delivery person to deliver the goods. The service is particularly aimed at older people, those with pre-existing conditions or those who are currently in quarantine.
Bringers would buy the desired products and deliver them to the customer's doorstep. According to the app description, the deliverers receive a tip of 5 francs per delivery. However, customers pay the tip voluntarily. The only important thing is that the deliverers are healthy and comply with the FOPH's code of conduct.
Requirements for Bringer:
- You are healthy
- You are at least 16 years old
- You have a smartphone and the Amigos Bringer app
- You have a bank account so that the operators can transfer the tip
Criticism in the past
Migros had to take a lot of criticism for the Amigos project (Werbewoche.ch reported). In the end, the retail giant itself no longer seemed convinced that the concept based on pocket money and friendly service would stand up to all legal and social concerns. Above all, the status of the deliverers was a source of debate: Similar to the Uber driving service, questions arose because private individuals were doing paid work in their free time. (Joël Orizet)
