On December 8, the cash registers ring loudest

On December 8, the Swiss population will store online the most. According to the Adobe study, 97.5 million Swiss francs in e-Christmas sales are made on the day in question. Mobile shopping in particular is growing strongly. In this country, these are increasing by 32 percent year-on-year (Europe: 38 percent; USA: 25 percent). The frontrunners in purchases via smartphones, tablets & co. are the Danes with growth of 56 percent. The mobile share of all online transactions in Switzerland at Christmas time is 13.6 percent with smartphones and tablets. Across Europe, mobile devices contribute 16.5 percent to online Christmas business.In Europe, growth in the mobile sector continues: while traffic via tablets increased by around 30 percent, smartphone traffic grew by as much as 72 percent, certainly also boosted by larger smartphone screens.On the "Day of DaysOn December 8, the peak of online shopping during the Christmas season, every Swiss person spends an average of 12.42 US dollars (11.94 CHF). Across Europe, this figure is 8.91 US dollars (7.12 euros), while US shoppers invest an average of 8.06 dollars (6.44 euros) on Cyber Monday (Dec. 1). The Online Holiday Shopping Forecast has also made forecasts as to when the Christmas shopping season in Switzerland will actually pick up speed: It really got going in this country on November 10. On this day, online sales will be 60 percent higher than the average daily sales.Overview of the key results- Increase in mobile purchases: Switzerland 32 percent, Germany 42 percent, France 34 percent, UK 28 percent and USA 25 percent- Mobile share of all online transactions during the Christmas period: Switzerland 13.6 percent Germany 14 percent, France 13.7 percent, UK 24.3 percent and USA 18.5 percent- Kick-off online Christmas business (incl. comparison to average daily sales): Switzerland Nov. 10 (up 60 percent), Germany Nov. 11 (up 34 percent) , France Nov. 25 (up 83 percent) and U.K. Nov. 25 (up 51 percent)- Peak online Christmas sales and revenue: Switzerland Dec. 8 (101.4 million U.S. dollars / 97.5 million CHF), (Germany Dec. 8 (547 million U.S. dollars / 437 million euros), France Jan. 7 (478 million U.S. dollars / 382 million euros), U.K. Dec. 1 (447 million U.S. dollars / 357 million euros) and U.S. Dec. 1 (2.56 billion U.S. dollars / 357 million euros). December (2.56 billion US dollars / 2.04 billion euros)- Average top shopping day spend per person: Switzerland $12.42 (11.94 CHF), Germany $6.77 (5.41 euros), France $7.24 (5.79 euros), UK $6.97 (5.57 euros), and US $8.06 (6.44 euros)The full Adobe Online Holiday Shopping Forecast, including forecasts for Europe-wide and US online Christmas sales, is available at Download.