The returning visitor
RETURNING USERS are seen as a measure of the loyalty of users to a web offering or an online brand. NETMetrix Profiles shows how the regular customers of different websites differ. At 54.5 percent, Bluewin has the largest proportion of returning users in Switzerland, i.e., those who visit this website several times a month. It makes no difference whether [...]
At 54.5 percent, Bluewin has the largest proportion of returning users in Switzerland, i.e., users who visit this website several times a month. It makes no difference whether the users surfed Bluewin once on a PC and another time on a smartphone, they are recognized as returning users. Most of these loyal Bluewin users come from the age group between 35 and 54 years (42.9%).Microsoft Advertising Switzerland (47.5%) and Blick Online (47.1%) are not far apart in second and third place in terms of the proportion of returning visitors per month. While more than 60 percent of the returning users at Microsoft Advertising Switzerland are women, this group at Blick Online, with just under 65 percent of users, consists primarily of men.46 percent of the users of tio.ch and 43 percent of the users of 20min.ch - D-CH visit the web offers several times per month. These offerings rank fourth and fifth in terms of the proportion of returning users per month. What both websites have in common is that these "loyal" users are primarily men.In the case of 20min - D-CH, the majority of digital regular customers are also users of mobile devices (74.4%). In comparison, around half of the returning visitors to Microsoft Advertising Switzerland also surf via smartphone or tablet.Further studies on www.net-metrix.ch
