Mjm.cc develops Digitaltage roadshow with event bubbles

For seven weeks, Digitalswitzerland's Swiss Digitaltage will tour Switzerland in specially created event bubbles. The bubble roadshow was developed by the new Digitaltage lead agency mjm.cc AG.

The two mobile structures will be inflated at each of the 19 venues with a slight overpressure of air. In the transparent circle, visitors can expect a wide variety of events, workshops, exhibitions and discussions on all aspects of the digital transformation. This form of roadshow, which is unique in Switzerland, allows a unique experience and at the same time offers digitalswitzerland a high level of recognition.

This year's edition of the major event combines a nationwide vision with a regional focus to strengthen the Swiss population on its way to a more digital future. This concept brings the importance of the digital transformation even closer to the everyday lives of the population.

The bubbles will be on display for the first time at the opening of the Digital Days on Monday, September 5 on the Bundesplatz in Bern. The bubbles will then tour the capital region, followed by northwestern Switzerland, the Zurich region, French-speaking Switzerland, Ticino, and eastern and central Switzerland.

Responsible at Digitalswitzerland: Diana Engetschwiler, Kristof Hertig, Sarah-Lee Keller. Creative Direction: Martin J. Matt, Christoph Marti, Fabian Reuteler. Design and interior design: Rico Chiari. Project management: Fabian Reuteler. Bubble Engineering: Urs Meier, Luft & Laune GmbH. Construction Exhibition: brogleworks Inc. Agency: mjm.cc, Basel/Mauren

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