To the point: a few goodbyes for a great new beginning

When Werbewoche now goes on summer break for just under a month, it is both a farewell and a new beginning: We are saying goodbye to Werbewoche as it has been until now; to the somewhat unwieldy large format, to the newspaper look and to typography that is no longer quite modern. We are saying goodbye to an Internet presence that had become old-fashioned, that was not responsive, and that hid much of what Werbewoche offers its readers. And we're saying goodbye to outdated print-online thinking: in the future, the content, you and your "license to read" will decide on which channel and in which facets you encounter a story.

The new era of our 43-year-old trade magazine begins on August 19: From that day on, you will receive even more Werbewoche quality in the form of high-level background reporting, easy-to-use advice articles, critical commentaries and witty statements online, mobile, via newsletter and in print - depending on which "license to read" you have chosen. We have supplemented the proven bouquet of industry-moving topics and exciting opinions with fresh blossoms: new vessels and reporting forms, new minds and voices.

Our new entertainment and information program is supported by a fresh, modern layout that is easy to use, tempts you to browse and is simply fun to read.

When it comes to goodbyes and new beginnings, there is usually talk of the famous "crying and laughing eye. Not so with us: Nothing is crying in the editorial and publishing departments - everything is laughing and looking forward to the newly designed Werbewoche, which has been polished to a high gloss and still has a good grip. As a farewell, here's a little review of the past:

The Werbewoche industry report will continue to appear in the form that has now been tried and tested four times. After the issues Marketing, Digital, Advertising and Content Marketing, in the second half of the year we will offer you the Industry Report Direct and our Industry Review at the end of the year. Since the beginning of the year, these special issues of Werbewoche have already borne the face that Werbewoche will have from August. So attentive readers have already had a chance to get used to the new look and feel.

Advertising Week Summer Photo Challenge

Until the hotly anticipated day when the new Advertising Week comes to life on all channels, you can pass the time with the Advertising Week Summer Photo Challenge. Are you squatting alone in the office, agency or newsroom while everyone else is wallowing in the southern sands (crowded beaches!!) or climbing the farthest mountains (summer avalanches!!)? Then at least you should have a little fun: So, snap a photo, create a postcard from it with the PostCard Creator app and send it to the Werbewoche editorial team (see below for details). You can do this on your own, or together with the other scatterbrains still hanging out behind their desks. Either way, great prizes and a bit of fame await you! The deadline for entries is August 5. So don't delay too long with your desk selfie.

Anne-Friederike Heinrich, Editor in Chief
f.heinrich@werbewoche.ch

Advertising Week Summer Photo Challenge - join in, have fun and win!

Everyone but you has gone on vacation? What are you doing alone at the agency? Send us an original, surprising photo of you at work (or doing what you do instead) and show us how you survive the summer days alone in the office, agency or newsroom. Not quite alone at work? Better yet, send us an original snapshot of your summer together.

And this is how it works:

Use the PostCard Creator app for iPhone and Android to design a postcard with your picture, enter "WWSFC" in the text field, address it to "Werbewoche, Redaktion, Postfach 1753, 8031 Zürich", enter the return address and send it.

Tip: Enter "Advertising Week" in the First Name field and "Editorial" in the Name field.
The Werbewoche editorial team will select the funniest postcards from all the entries. The winners will be presented in Werbewoche 13/2016, which will be published on August 19, and will be posted with all the entries as a gallery on Werbewoche.ch.

This is what you can win:

1st prize: Advertising Week advertising credit of 1000 francs

2nd prize: 500 franc credit for a postcard mailing about the
Web application Postcardcreator.post.ch

3rd prize: An advertising week annual license to read the new advertising week from August 19, worth 295 Swiss francs.

Conditions of participation: Entries received between 18.7. and 5.8.2016 will be considered. Any person residing in Switzerland is eligible to participate. Employees of Somedia are excluded from the competition. No cash payment. The legal process is excluded. No correspondence will be entered into regarding the competition. Closing date: August 5, 2016 (stt/afh)