More space for big ideas
Fahrenheit DDB shows in a simple but clever poster campaign that great things can happen when you don't have a car.
It is widely known that global and billion-dollar companies were just a small garage company at the beginning. Apple, for example, was founded in the garage of Steve Jobs' adoptive parents in Silicon Valley. Walt Disney also laid the foundation of his company in his uncle's garage in Hollywood, and the Ramones - as well as many other bands - also first made music in a garage.
Fahrenheit DDB has embraced the garage as a creative space in a new campaign for Grin's electric scooter rentals. After all, replacing the car with a more sustainable and space-saving electric scooter leaves a lot more room for creativity.
