Stay adventurous - even at home
Land Rover, too, is fighting to ensure that its own clientele doesn't forget how many more 4x4 adventures it wants to experience during the Corona crisis.
The idea looks somewhat familiar. Namely from Jeep with the Australian stay-at-home cooler grille for household items (Werbewoche.ch reported). But presumably the creative idea is obvious when an SUV manufacturer has to appeal to the customers who are under house arrest.
With a social media campaign, the British agency Spark44 reminds us that we shouldn't let a few weeks of #StayAtHome take away our desire for adventure. With posts that put the mother of all SUVs in a homely light. Hashtag #StayInStayAdventurous. By the way, the subjects were created and photographed by the agency's creative team directly from the home office.
