VR-Sändele
Driving around the sandbox track thanks to virtual reality? Yes with pleasure.
This campaign somehow passed us by in February. But that's what Cannes is for. Enter Sandbox" won gold there. Unsurprisingly, at least from the point of view of the male jury members and viewers. The child in the man likes it for sure: Sandboxing and finally racing over the creation in an Audi. In the past, only one's own imagination was available for this - today, one can make this (virtual) reality. Thanks to the Norwegian agency POL. And the production company MediaMonks, which was founded in Amsterdam and now operates globally. Commercial (Norwegian, top), casemovie (English, middle), making-of (English, bottom). (hae)
