Last but not least: Cola Babushka
Whoever was presented with this work of art by Coca-Cola for the anniversary of the Coke bottle could consider themselves lucky.
Last November, the world's most famous bottle turned 100 years old. No matter where you are on the globe: Everyone recognizes the distinctive shape of the Coke bottle. The drink's been around for a long time, but the so-called contour bottle was "only" patented on November 16, 1915. And received the U.S. patent - as one of the few packages at all. The bottle was subsequently developed several times, but the design remained almost unchanged over the decades.
To mark the 100th anniversary, the Memac Ogilvy & Mather agency from Dubai produced 100 special works of art and personally handed them over to special partners of the Group on November 16, 2015. A kind of Babushka bottle shows the evolution of the cult bottle. Handmade and mouth-blown. After all, you don't treat yourself to anything else. In the United Arab Emirates, advertising budgets seem to be limited at most by the imagination of creative people. (hae)
