Last but not least: "Look at me"
The British organization Women's Aid fights against physical abuse in an impressive way. The impressive thing about the campaign is that the traces of domestic violence disappear thanks to the attention of passers-by.
The digital poster shows the face of an abused woman. At the same time, a camera above the billboard registers the gazes of pedestrians. The more people look at the poster, the faster the injuries disappear. If enough pedestrians look at the poster together, the injuries disappear completely.
Women's Aid and Ocean Amplify the Violent Face of Abuse from Ocean Outdoor on Vimeo.
The poster was developed according to Wuv.de The agency WCRS for the British women's organization Women's Aid UK. With the claim "Look at me", the poster spreads the message: "We can prevent it". (uma)
