Last but not least: Coca-Cola exhibits secret recipe
Coca-Cola stellt erstmals seine streng geheime Rezeptur für den Softdrink aus. Allerdings bekommt die Öffentlichkeit dabei nur die Metallbox zu sehen, in der das Rezept aufbewahrt wird.
The box has been in a bank safe in Atlanta since 1925. Now it is to be moved to the Coca-Cola Museum in the city in the US state of Georgia. The beverage company's headquarters are also located there. The company made the announcement on Thursday, according to SDA. According to the US beverage giant, pharmacist John S. Pemberton invented the Coca-Cola recipe in 1886. "This is a special day in the history of Coca-Cola," group CEO Muhtar Kent said about the recipe's exhibition. A truly great moment for Coke fans. Although no one will find out the secret ingredient of the brown fizzy drink, they will be able to admire the recipe from afar. The secrecy surrounding the ingredients is now part of the marketing concept for the soft drink. And so the current marketing gag from Coca-Cola is: a metal box.
