Digital Ad Trust Report Q3 2021: Security granted
For the third quarter of 2021, the Digital Ad Trust Report notes slightly lower visibility values, with only the HalfPage Ad defying the trend. Ad fraud remains at a low level - also in an international comparison. The brand safety values surveyed by IAS for the second time increased slightly in the reporting quarter.
Slightly lower visibility rates
In Q3, all but one of the visibility rates drop minimally. Only the Halfpage Ad Desktop is able to increase its visibility from 88.7% to 90.4%. Due to the changes in the individual positions, the overall rate also drops by 2.1 percentage points compared to Q2, from 64.8%
to 62.7%.
Ad fraud (SIVT) rate remains very low
The ad fraud rate changed by 0.28% percentage points in the third quarter and now stands at 0.84% across all channels. This value can still be classified as low on an international average.
Low values for fire safety
Despite an increase in the 3rd quarter, the brand safety values surveyed by IAS remain at a low level.
