250 million Swiss francs, 680 meters more runway: The expansion of Zurich Airport's runway, which is about to be voted on, is hotly contested. Now the first player is launching the referendum campaign. With a catchy key visual, an interactive social media campaign, prominent voices, mobilization campaigns, mailings and information materials, and a Campaign website the campaign launched on Tuesday aims to raise awareness among the population at an early stage.
For Kampagnenforum, it was particularly important in the development of the communication measures that the contents of the campaign are comprehensible and easy to understand and that the population can become part of the campaign itself through the interactive awareness-raising measures on- and offline.
In the view of Fair in Air, the airport's runway expansion is "unnecessary and harmful to the environment". A "No" would protect the population from even more air traffic and thus from even more burdens on the environment and health.