Hiking has become a true popular sport - in all age categories. To encourage its members to go hiking as well, health insurer Concordia has launched a new hiking campaign, for which Quade & Zurfluh has created a dedicated website. At www.zusammenaufdengipfel.ch participants could win an exclusive hiking experience in one of seven mountain areas throughout Switzerland. To ensure a worry-free hike, the prevention approach could not be missing from this campaign: Thus, the website also points out the correct preparation for hiking.
Active on social media platforms
With the claims "Together to the summit - because it broadens the horizon" - "because it lifts the spirits" and - "because it awakens the spirit of adventure", Quade & Zurfluh appeals to a broad target group: from young families to singles to senior citizens. The awareness of the campaign was increased via social media platforms as well as by means of digital promotions.