After the Denner Dogs run across the screens in the new image film, the matching print and OOH campaign now follows. The subjects show in a humorous way what effect the more than 850 Denner stores can have. Namely, that dogs don't get enough exercise.
So we see on the four Sujet a husky, a bulldog, a poodle and a dachshund in front of a Denner store waiting for their mistresses and masters. And clearly with a few kilos too much on the ribs.
Real, but completely normal weight and healthy dogs were photographed for the subjects. The "models" were then made fat in detail work in post production. Kilo for kilo and hair for hair.
The "fat dogs" will be seen on posters all over Switzerland, and they will also be used digitally and on Denner carrier bags.
Responsible at Denner: Rémy Müller (Head of Marketing Communication & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communication). Responsible at thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht (Art Direction), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Cornelia Nünlist (Consulting), Gordon Nemitz (GF Strategy). External partners: Carioca Studio & CGI (Visualeyes Artists), Detail AG, JBW Media AG.